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You are presenting a new franchise accelerator

September 24, 2020

It’s about Alfa F, which together with Feher Consulting has the goal of managing 50 brands in the country. This means the opening of around 750 new units and the creation of more than 4,500 jobs.

3 min read


You are presenting a new franchise accelerator
You are presenting a new franchise accelerator

Alfa F, a leading investment vehicle in franchise development and expansion, announces its arrival in Mexico at Feher Consulting. The investments are designed to support Mexican entrepreneurs and business people who collectively participate in 50 brands that are contributing to growth through a different, unique program.

Alfa F will invest and manage these 50 brands through Franchise Management Societies. As a result of this acceleration, around 750 new units and more than 4,500 jobs are expected to be created, which will undoubtedly have a strong impact on the franchise sector and the country’s economy in general. The aim is to provide entrepreneurs with the infrastructure and funding they need to develop their business.

“In every country in which we are present, we work to create successful brands that develop optimally. Since we were born, we have offered every project innovative investment instruments that will allow you to grow faster, more safely and with excellent results. Mexico is a very important market for us as it is the cradle of great world-class franchises, ”said Mariano Alonso, Chairman of the Board of Directors of Alfa F.

Alfa F, with a presence in Spain and now also in Peru and Brazil, is looking for partners interested in the development and growth of a group of franchise companies chosen for their high profitability and great opportunities for expansion in several countries. In this way, Alfa F becomes a franchise accelerator: it invests in these models, develops them through the management and marketing of franchise companies, relying on strategic partners in each country, such as: B. Feher Consulting in Mexico.

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“Our model is unique and in it Franchise Management Societies (SGF) are founded. Each company works with five selected brands that need to be innovative and have real expectations of international expansion. In addition, at least 1 to 3 business units must be in operation with positive results and an operating life of more than a year. All brands are funded with the same amount of money and in the end we generate an average of 15 to 20 new units, ”explains Diego J. Guerrero, Alfa F business development partner at international level.

In the words of Ferenz Feher, CEO of Feher Consulting, this is “a great opportunity for franchisees and entrepreneurs who rely on this business model, especially at a time when the isolation, the crisis, is so excited and the new one Normality. Today, in collaboration with strategic partners, they have an ally who, in addition to funding, helps them create successful businesses that will help the sector and the country grow. “

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