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Yes, Amazon has renamed a sports center in Seattle to “Climate Pledge Arena”.

June 29, 2020

According to Amazon, the 18,000-seat venue, formerly known as KeyArena, is being renovated to become the world’s first low-carbon sports stadium.

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Yes, Amazon has renamed a sports center in Seattle to “Climate Pledge Arena”.Yes, Amazon has renamed a sports center in Seattle to “Climate Pledge Arena”.

This story originally appeared on PCMag

I love it or hate it, but Amazon has decided to rename a sports arena in Seattle, Washington Climate Pledge Arena (“Climate Engagement Arena” in English).

Thursday, Amazon announced that it has secured KeyArena naming rights, which will house a new NHL hockey team and the city’s WNBA team, the Seattle Storm. The company could easily change the name of the building to Amazon, as many company sponsors often do. But CEO Jeff Bezos had another idea.

“Instead of naming the arena after Amazon, we’ll call it the Climate Pledge Arena to regularly remind us of the importance of fighting climate change,” the brand said in an announcement.

The new name isn’t easy to say, but it does support Amazon’s Climate Pledge project, a plan the company announced a year ago to reduce its environmental impact.

Image: Amazon

The obligation stipulates that Amazon will not generate any net CO2 emissions by 2040. This means that the company can still technically generate CO2 emissions, but must offset them by planting trees or using other carbon capture technologies. To achieve this, Amazon is switching to electric vehicles and using renewable energies to drive its operations forward. A $ 2 billion fund for “decarbonization technologies” was also created.

The new Climate Pledge Arena also builds on the promise. According to Amazon, the 18,000-seat venue will be redesigned to become the world’s first low-carbon net sports stadium.

It is planned to transform the arena into a fully electric building that uses renewable energies, including solar energy. To create the ice for NHL team games, the location depends on the rainwater recovered. Durable, compostable containers are also used at all events in the arena, so that the arena can discharge 95 percent of the waste from landfills.

“Our goal is to be the most advanced, responsible and sustainable place in the world,” said Tim Leiweke, CEO of Oak View Group, the owner of the arena.

The Climate Pledge Arena is scheduled to open in late summer 2021 The Seattle TimesThe sports complex’s renovation project is expected to cost more than $ 930 million.

In the meantime it is criticism Social media is already wondering whether the funds could be better spent elsewhere. Amazon declined to say how much it paid for the naming rights. According to rumors, the Oak View Group has claimed up to $ 14 million annually.

Amazon is not the only company committed to its climate protection plan. Earlier this month Verizon, Infosys and the British company Reckitt Benckiser also agreed to the promise.