Would you like to create a valuable brand in the middle of the crisis? Andrea Arnau tells you how

Shark Tank Colombia Investor and Shark give us the keys to build a recognizable product in a pandemic world.

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Would you like to create a valuable brand in the middle of the crisis? Andrea Arnau tells you how
Would you like to create a valuable brand in the middle of the crisis? Andrea Arnau tells you how

Editor’s Note: This interview is part of our “Shark Tips” series, in which investors from Shark Tank Mexico and Colombia provide practical tips that every entrepreneur can use in their lives.

How do you build a brand that stays in the mind of consumers in a world that is constantly bombarding them with new information (especially in 2020)? Andrea Arnau It gives us the key to a company with great growth and a massive transformation purpose.

This Colombian businesswoman and investor, CEO of CPT Investments, which helps companies from different Tampa countries grow through the use of exponential technologies like ArBficial Intelligence, Virtual Reality and Big Data, tells us how generating a brand strategy is about developing one Brand goes beyond logo or slogan.

Click on the video to learn the tips of this shark from Season 5 of Shark tank Mexico has for you.

Don’t miss the new chapters of Shark tank Mexico Every Friday at 10 p.m. on Sony Channel!

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