Fast food chain Burger King has partnered with Robinhood to give away cryptocurrencies to their customers, which is a compelling sign that the appetite for digital assets is growing.
From November 1 to November 21, Burger King customers in the United States who spend $ 5 or more will receive free cryptocurrency, mostly in the form of Dogecoin (DOGE), the company said on Monday. Some lucky customers have the chance to win a whole Bitcoin (BTC) or Ether (ETH). Users must register with Robinhood Crypto to receive the reward.
In order to receive the award, users must make their purchase in the BK app, on the website or in the store using a code in participating stores.
The crypto rewards are drawn from a total prize pool of 2 million DOGE, 20 BTC and 200 ETH. Customers can only claim one price per day.
From a business perspective, cryptocurrencies are getting too big to ignore, and various companies are experimenting with digital assets rather than fungible tokens or NFTs. The fast food industry was particularly open, with companies such as Burger King, McDonald’s, Pizza Hut and Taco Bell launching their own NFT collections. As Cointelegraph reported, NFTs are becoming an important marketing medium for big brands.
Assets like Dogecoin have also been fundamental to adding new users to the cryptocurrency market. Memecoin saw a parabolic surge in the first five months of the year, creating thousands of new millionaires in the process. Since then, the memecoin hype has shifted to Shiba Inu (SHIB), which recently hit a new all-time high and joined the elite of the top 10 coins.