The public relation, as a category of marketing, have evolved over the past five years, and the pandemic has accelerated much of this change: Today, users read and spend more time on their phones, making digital media consumption more relevant than ever.
Nowadays, companies and entrepreneurs who want to take their brand communication to a new level need to master technology in order to enable functioning and effective public relations to attract their audience.
With this in mind, Platzi, an online educational platform, developed the public relations workshop for digital marketing, with the aim of helping companies and entrepreneurs understand the relevance of public relations in their web positioning strategy while also providing them with the digital tools Shaking hands You need to get media coverage and engage the audience authentically.
And that is the keyword: authentic. In an over-informed world full of fake news, but also full of publicity, relevant and 100% verified news, organic information and detailed reporting become more relevant. The media is the regulator of business information. That is why publication in a communication medium is important and relevant, ”comments Ingrid Zuñiga, Marketing Communications Manager at Platzi and professor of the course.
Remember the last time you paid attention to a commercial or ad that increased your brand loyalty? Brand positioning, reputation and credibility are largely the result of public relations and even more so than advertising.
Today, however, technologies and various strategies that incorporate digital technologies have been added to reinforce traditional coverage.
“Editors and reporters are looking for great stories to share with their audiences. However, there is a chance they could include other digital attributes to complement and if they have a reason to hyperlink, image, or video to your story they will, but only if there is value in it. This approach requires foresight and planning, which an experienced PR team will recognize, ”added Zúñiga.
With the pandemic and the accelerated adoption of the technology, many industries have been announced. Even so, those who integrate the technological component more closely, as traditional as they may appear, will triumph. “Yes, many industries are dying. But when your company recognizes change and learns to integrate technology into its media work, its experiences become more valuable.“, He said.
If you want to strengthen your company’s marketing and PR strategy and know what impact it can have, it’s time to strengthen your team’s skills with the Digital Marketing Public Relations workshop. There you will also find out how you can enrich your marketing strategy with public relations, what influence digital public relations have on the SEO strategy, what you should consider before starting a campaign and, of course, how you measure the impact of your PR strategy. digital for best results.
To register, register here: Platzi Workshop on Public Relations for Digital Marketing.