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Why this is the time to get your company online

May 19, 2020

Especially today, entrepreneurs can no longer afford to be absent from the digital realm.

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Why this is the time to get your company online
Why this is the time to get your company online

The opinions of the employees of s You are personal.


Countries around the world have applied and tightened quarantine and social distancing measures that have a massive impact on non-essential companies of all sizes, from multinationals to local family businesses. This meant a lot for entrepreneurs and small business owners change your strategies and find creative ways to help your business stay active during this difficult time and get in touch with your customers.

The processes implemented by different entrepreneurs and small entrepreneurs can vary depending on the industry, goals and strategies. In these times, however, it is certain that adapting companies to the digital environment is one of the best ways to withstand the crisis and maintain customer relationships in the future.

s can no longer afford to be absent from the digital world, especially today, according to a survey published this year by the National Institute for Statistics and Geography of Mexico (INEGI) People are connected to the Internet more than ever. In addition, customers are currently staying at home and have more time to browse and spend money in e-commerce stores that stand out from the others.

From this perspective, entrepreneurs need to act quickly and adapt appropriately. Fortunately, there are a variety of digital tools and resources available today. Gone are the days when you had to be an experienced programmer or web developer to create a professional website. The transition to online operations can be achieved in an accessible and efficient way if companies use reliable tools such as website builders and online marketing products.

One of the key steps in this process is to ensure that you establish consistent communication channels with your customers and employees. These can range from regularly planning video calls to connect with your team to consolidating your social networks and making them available to your customers, who may be spending time with them these days.

Sharing updates with your customers can be a valuable way to keep in touch with them and reach new leads. Writing blog articles about your specific projects and products or working with other local businesses to support your community can be an authentic way to show that you care about those who have supported your business in the past. By using the core values ​​of your brand, you can better understand what customers are looking for in your company and what special needs they have.

The situation we are in is very different from the situation that most of us have experienced before. s and small business owners may not see tangible rewards as the economy continues to slow down and action is taken to prevent Mexico and worldwide from doing business. However, this can be a good opportunity to pave the way for your company’s future by focusing on innovating it to be successful in the long run.

We know that it will not be easy, but those companies that remain dynamic and resilient in these difficult times may become stronger and ready for the future. An online presence can be extremely important in order to further expand your brand and to get in touch with your customers, who ultimately have similar concerns as most of us in these challenging times.