My work is based on social networks. I live on and with them 24 hours a day.
After running an SEO agency and an influencer platform for more than 6 years, I can say that I’ve seen a lot, I’m not saying everything because in the world of social networks the only constant is change.
Some networks excited me more than others, and like all users, I’ve had moments of exhaustion and satiety, anger and even anger over the false or hateful news I see in the digital world.
- To find out more: What is a clubhouse and how can I be invited?
Until Clubhouse arrived and I found a flexible space in which I can listen to and comment on topics that are of interest to me, without all the “noise” that there is on other social networks.
In a world full of text messages, emails anytime, and endless scrolling Clubhouse It is a platform where the conversation can be restored without the distraction of emojis, texts, photos or videos.
An opportunity to talk
The clubhouse is a discussion platform.
So far it has been playing with the aura of exclusivity, because in order to be part of the platform you have to be invited by an existing member.
Once inside, you have the option to join various rooms where people have audio conversations. These rooms can be very specific and themed (like a conference or a TEDx conversation) or they can be more sociable, like chatting with family or friends.
I don’t know if it’s the effect of the pandemic or the noise I mentioned earlier, but my perception is that people wanted to have good conversations. It’s not for nothing that the clubhouse has grown exponentially since its inception in 2020, registering more than 4 million new downloads in the first few months of this year (1 million people joined in February alone).
- Learn more: Facebook is reportedly working on its own version of Clubhouse
Otherwise, it is similar to any social network. Every user has followers and follows others. A magnifying glass icon allows you to search for contacts and topics, and a bell indicates the activity of the users who are being followed. In every room, administrators have moderation tools that they can use to lock, mute, or close a room.
Because of its novelty, there are still many more rooms in English than in Spanish, which gives those of us who speak Spanish the advantage of being in front of others and being innovative in using new ways of connecting.
We are all influencers
Connecting in the clubhouse right now really means focusing on personal interaction and communicating authentically with the people you come in contact with. To build a clubhouse you have to be willing to invest the time.
During this time of constraints and event cancellations, creating spaces and conversations about your industry can give you great benefits. However, if you only use Clubhouse to promote your product or service, users will quickly lose interest.
Brands are currently unable to create their own profiles, which means they have fewer opportunities to do direct sales and promote their products. However, brands can rely on people to represent them, create spaces and hold conversations that are tailored to their areas of expertise.
- To Learn More: Now You Can Make Money On Twitter! The ‘Super Follows’ come to bill for exclusive content
As a specialist in digital marketers and influencers, I can, for example, open a room to discuss industry-related topics and invite colleagues who work there or who have complementary business. If I do it consistently, I’ll gradually make a name for myself in a community related to my interests, which means I’ll become an influencer myself.
Currently, clubhouse engagement is not determined by hashtags or algorithms. The platform rewards storytelling, collaboration and the exchange of ideas. When we use the power of conversation, we are all influencers.