5 min read
With the kind support of Lucas Miller
As you may have heard, Instagram recently released its newest feature: Instagram rolesAllows users to create and edit 15-second video clips with music. Sounds familiar, doesn’t it? Many have compared Reels to TikTok, an application that also allows you to create short and fun videos.
Although TikTok’s original goal was Generation Z, it has also drawn millennials looking for advertising opportunities. Plus, it only makes sense to use the fastest growing and most popular social media platform to promote yourself, especially one that reaches a younger audience.
Instagram Reels’ debut came at a very opportune time than the future of Tick tock It remains uncertain whether the Trump administration in the US will ban an application. As a result, many TikTok stars encourage fans to follow them on other apps. Why should you use Instagram Reels in your social media marketing strategy?
Roles could defeat Tiktok
Since its launch in September 2016, TikTok has accumulated more than 800 million active users worldwide. In February 2019, the app hit its first 1 billion downloads and eight months later, 500 million more – a tremendous feat considering her childhood.
However, since Reels is built into Instagram, it has the potential to reach an even wider audience – faster than TikTok. An article points out that Reels combines the best of TikTok features and puts them in the same place where you create your regular posts to make them more accessible. After all, Instagram is still technically more popular than TikTok, having reached 1 billion monthly active users as of 2018.
But Instagram won’t stop there. They worked to reach an even wider audience. Product Instagram Vice President Vishal Shah recently told reporters, “Historically, we haven’t been very good at helping new developers find audiences. The argument for new creators is that roles are a way of being discovered. It’s a way of finding a global audience. “
Instagram is already an important tool for marketers
89 percent of marketers say Instagram is vital to their marketing strategy. Brands with more than 100,000 followers on Instagram have grown 163 percent in the past two years.
Then there is the question of participation rates. Instagram already has an incredible global reach, so brands will inevitably increase those stats with reels even further.
In a 2016 article in , Jonathan Long stated, “Take Advantage of Free Instagram Tools” as his first tip on how to grow your brand on Instagram, and the same point still applies.
Instagram has a success story
For anyone who has an Instagram, you should know that the popular Stories feature is essentially mirrored in another social media app, Snapchat.
Since its inception, Instagram Stories has opened up a whole new world for brands to connect with their followers. A 2019 study by Social Insider found that 51 percent of the brands we analyzed are currently using stories to promote their business. Rather than trying to fit it all into a description of a few hundred words or less, Stories has enabled brands to showcase what makes them unique and interesting in a fun and exciting way.
If the reaction to stories is a cue, reels for marketers could be just as effective in reaching the broadest possible audience.
The future of TikTok is uncertain. Instagram stops
The potential ban on TikTok has created fear among many who trust the app. Stars and influencers have asked their fans to follow them on other social media platforms before it’s too late. Because of this, now is the best time to take advantage and use Reels to get your message out there.