This Tuesday is May 4th, also known as the Star Wars day among many fans of the space opera franchise.
But how did this day of informal celebration come about?
according to NewsweekMuch of the credit must be attributed London evening news. On May 4, 1979, the newspaper congratulated the then aspiring Prime Minister Margaret Thatcher on winning the British general election. Two years after the first film was released by war of stars ((Star Wars Episode IV – A New Hope) the publication decided to ripple one of the movie’s most notable lines: “May the force be with you.” Instead, Thatcher’s welcome was the headline of the newspaper “May the fourth be with you, Maggie. Congratulations.” (“May the fourth be with you, Maggie. Congratulations” in English).
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Even if Newsweek admits that someone else may have invented the pun before that Evening newsargues that popularization should be attributed to the newspaper.
Interestingly, the creator of war of stars, George Lucas and his production company Lucasfilm stay away from official advertising for the celebrations, which take place every May 4th. Since Disney’s acquisition of Lucasfilm in 2012 Newsweek notes that the Star Wars franchise has been more actively adopting fake holidays, hosting Star Wars-themed parties and events at its theme parks, and releasing new Star Wars content on May 4th. For example today The bad batch, the newest film in the franchise, will premiere on Disney Plus.
Last month, the streaming service announced that it would celebrate Star Wars Day with an acquisition of fan art. There was also a special Star Wars Day release called The force awakens from a nap, with the popular character of The simpsonsMaggie Simpson.