Why does promoting an innovation culture help your company?

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July 2020

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Why does promoting an innovation culture help your company?
Why does promoting an innovation culture help your company?

Innovation is the engine of change that companies need to be one step ahead in the market, to grow and to scale. For this reason, it is important to promote an innovation culture in your company in which all employees are involved and which does not just open a department that is dedicated to this matter.

Before you find new ways to run processes in your company or develop new products and services, you should know that people do not always understand the value and importance of these initiatives. As a leader, you need to learn to overcome fear of change, take risks, learn from mistakes, and tolerate frustration. Jeff Bezos, founder of Amazon, said earlier: “If you can’t afford to be misunderstood, don’t do anything new or innovative.” And the fact is that innovation creates uncertainty and distrust because it is not known with certainty whether this new project will be successful.

It takes time, patience and effort. As a mother, I find an analogy in the implementation of an innovation culture in companies with parenthood, because in both cases you want to be supported by strong roots and at the same time do everything possible so that your wings grow and you can develop the maximum potential.

The same thing happens in a company, its purpose is the root. Gives the brand consistency and identity and sends employees signals about accepted behavior. What is important and where should you concentrate your passion and energy. If the roots are strong, you will have an impact on the attitudes of the team, they will accompany you in the development of the projects, they will guide you in making decisions and you will see their effects on the relationship with the customer. Employees are motivated and committed to the brand, their efforts are integrated and they will achieve sustainable and growing business. Through synergy effects and collaboration, the team can build wings to develop initiatives and implement the proposed innovative ideas.


In The Corporate Innovation Imperative, Jeremiah Owyang and his team investigated whether introducing technology, working with startups, or understanding new trends would have been the main cause of the challenges that change agents face. but they discovered that the main problem was internal culture.

The survey results show that key innovation challenges include: promoting an internal culture of experimentation and innovation (57%); competing agendas and goals against each other, including competition for assigned roles and budgets (56%); Overcoming the stagnation of middle management that opposes change (45%); and make progress despite commitments and late action (33%).

Unlike startups, which can reconfigure their organizational and innovation culture from scratch, companies that have been in the market for years must change the company’s working rules, values ​​and visions and always focus on promoting innovation Levels of the company, especially in the work team.

How is it achieved? Through creative leadership and with a dynamic that strengthens the commitment of employees to achieve the company’s goals. The Mexican innovation agency RedBox does this in different ways. We organize regular meetings where we meet to eat and share, travel to festivals or international events, expose ourselves to other references, and perform rituals that encourage teamwork and collaboration.

Tips for implementing the innovation culture in your company

The innovation leader must be able to disruptively solve challenges, remove obstacles to bring about change, and find ways to make teams work better together. Here are some tips on how to become a creative leader and how to make this practice sustainable in the long term.

1. listen

Well, they say that two heads think better than one. It is necessary to integrate different perspectives and to take into account the opinions and suggestions of the other members of the company. not impose. Being open and responsive also makes you a good leader.

2. Build a strong team

Integrate into your team of motivated, curious, persistent, visionary people who like to grow and are committed to your company in order to take it to the next level. A good idea is not enough if you don’t have the right people to do it. Don’t try to do everything alone.

3. Inspire

Find ways to present your team and inspire them with benchmarks in your industry or trends that are trending in other industries. For example, you can invite them to events or conferences that showcase industry trends or the most innovative proposals from other disciplines, either in Mexico or in other parts of the world.

4. Integra

It should create moments when you encourage teamwork. One way to do this is to schedule a short 15-minute meeting once a week to see where we are as a team and what we need to resolve this week.

5. Celebrate

Meet with your team regularly to celebrate the big steps in your organization and to recognize the participation and success of your employees. If you have the opportunity to live together in feasts, maintain good relationships between all of them and motivate them when things are not going so well.

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