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Burger King is taking a somewhat radical strategy to make you want to buy more hamburgers: put nasty photos of a moldy Whopper to show that the foods on your menu have no artificial preservatives and other additives.
This marketing campaign also includes a television commercial that shows how the Whopper breaks down over the course of 34 days with the song What a Difference A Day Makes by Dina Washington in the background. At the end of the announcement comes the motto “The beauty of not having artificial conservatives.”
Although the strategy may seem disgusting, Restaurant Brands International (QSR), owner of Burger King, is betting on the market of customers who are looking for more organic food. In addition, it is a veiled blow to its closest competitor, McDonald's, which has been criticized for decades for the additives that had its food.