Business

Why 2021 could be the best year to start a business

Here are three reasons why you should trust your instincts and go for your new business idea in 2021.

5 min read

This article has been translated from our English edition.

Why 2021 could be the best year to start a business
Why 2021 could be the best year to start a business

The opinions of the employees of You are personal.


  • The first Hyatt hotel opened during the 1957-1958 recession.
  • Microsoft was founded during the 1973-1975 oil embargo recession.
  • In the great recession from 2007 to 2009, several startups such as Uber and the popular Airbnb rental market emerged.

Now that 2020 has encouraged us to accept the fact that so much is out of our control, we can see more clearly what has worked in the world and what has not. We also have more time to devote our energies to areas of our lives that are under our control.

I started my company Ohwabisabi Media In the middle of the pandemic with one thought: to reinforce the voices of the conscientious leaders through the media that should be heard in these challenging and unprecedented times. At times like these, a new wave is emerging, not just in the way we do business, but also in leadership.

During the recession from 1957 to 1958, the first hotel was opened Hyatt. Microsoft was founded during the oil embargo recession from 1973 to 1975. During the Great Recession from 2007 to 2009, several startups were founded, such as About, as well as the popular holiday market Airbnb.

If you’ve been wondering whether now is the best time to start a business or if you’ve already started entrepreneurship but are questioning your decision, there are three reasons why you should trust your instincts and achieve your goals.

Online content consumption is higher than ever, so this is a good time to start a business

Growing consumer problems mean they are looking for more solutions than ever before. Now it is easier and more accessible for ordinary people to get into an e-commerce business, virtual assistant job, education, or freelance writing, designer, or developer job.

Image: Shutterstock

E-commerce has exploded by almost 40% after COVID-19.

When you think about how your own consumption and shopping behavior has changed in recent years, it is easier to see the trends in which we are moving in the world of consumption and business.

If you are thinking about solutions that you have wanted that are not currently being met, there are likely other people out there looking for the same solutions.

More time for introspection has helped us identify our unique gifts and strengths

As we started to spend more time in our homes, we had more time to do what we love. For many of us, this has meant cooking, writing, speaking, and creating in ways that are unique to our own genius.

Too often we doubt ourselves and what we can do to the point that it prevents us from taking the next step towards our highest desires. We believe that our gifts are not unique gifts. We believe our talents can easily reach anyone, even though you are incredibly talented.

While some people are good at their talents or can learn them quickly, they may not necessarily enjoy it. When they enjoy it, their passion and energy radiate in their work. Work becomes easy and enjoyable when you live in true harmony with the desires of your soul and heart.

A recession can expand the workforce available

The pandemic forced millions of people to quit their jobs. If these people do not choose to start their own business, then they will try to join those who do and put their experience and knowledge to where it is most valued.

Image: Naassom Azevedo via Unsplash

Not only do we help those who need financial help in tough times, we connect those same people with missions and new business ideas that really change their lives.

If you have any doubts about starting a business during this time, look for reasons why it works, not why not because what we focus on is growing.

The world of online business is the new normal, and many successful leaders, businesses, and corporations create in times of turmoil.

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