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WHO joins TikTok to combat coronavirus disinformation

March 3, 2020

The agency goes to where “gossip and #FakeNews” are.

2 min read

This story originally appeared on Engadget

WHO joins TikTok to combat coronavirus disinformationWHO joins TikTok to combat coronavirus disinformation

The World Health Organization (WHO) clearly has an interest in ending the erroneous information about the coronavirus , and that takes it to online destinations that it would not have considered before. To combat fake news , WHO joined TikTok and, as expected, its first videos aim to reduce the risk of spreading COVID-19 and provide clear information.

In its account, WHO explains how you can protect yourself and others against the virus, whether or not you need a mouth cover, which is crucial, WHO emphasizes that it does not need a mask if you do not experience symptoms.

The clips will not compete with the latest dance tutorials or political comment clips in terms of style, but they do seem to have an audience. The initial video had more than 6.5 million views at the time of writing this article, while the second had more than 252,000.

The Gizmodo site noted that these are not the first global organizations to use TikTok to combat erroneous information. The Red Cross and UNICEF already have active accounts. However, it is significant that WHO has endeavored to join the social network in the first place. It is not just that TikTok represents a large audience online, it is that there are already examples of TikTok users who falsely claim that they have been infected or are otherwise spreading panic. While TikTok said it is providing quick access to “reliable resources” (including WHO) to people seeking hashtags related to the coronavirus, the presence of WHO could be crucial in providing true data.

@quien

We are joining @tiktok to provide you with reliable and timely public health advice! Our first post: How to protect yourself from ## coronavirus ?

♬ original sound – who

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