The latest offering from Instagram and other veteran platforms is poised to take on TikTok’s role as the titan of video sharing.
5 min read
The opinions of the employees of You are personal.
By doing Definitive Guide to Social Media Marketing, my co-authors and I talked about it Tick tock and about the growing problems with government agencies, particularly in the United States, in early 2020. We also said that TikTok may no longer be available in the American Union at the time of your reading, but despite the Trump administration’s best efforts, TikTok continues to be available to everyone available for download.
Check out the recent TikTok headlines that have come in lately:
- TikTok was the subject of takeover talks between Microsoft and Oracle.
- Facebook CEO Mark Zuckerberg has been accused of unfairly influencing the Trump administration to ban TikTok. At the same time, Facebook presented its own TikTok competitor Instagram Reels and tested a short video function in the Facebook mobile app.
- TikTok has announced that it will sue the Trump administration in response to President Trump’s order on August 6, 2020, requiring TikTok owner ByteDance to divest its US-based TikTok operations. TikTok claims the Executive Order removes the company’s right to a fair trial.
All of this has to do with the growing friction between the United States and China, which the White House says poses a threat to the Chinese government’s national security. The US government claims that TikTok is used to secretly and continuously collect data from its users and send it to the Chinese government. ByteDance is based in Beijing.
TikTok has also been criticized by the Indian government, which recently banned this and other Chinese apps after border collisions and acidic relations with the Asian giant.
There are three well-established social networks that are trying to take advantage of TikTok’s problems and take advantage of its users. This is what these platforms recently introduced that allow you to create short videos and share them with others.
Snapchat is an old pro when it comes to making short videos. On August 3, the platform announced that it would allow its users to create short videos of music from a “robust” music catalog. This catalog includes the Warner Music Group, the Universal Music Publishing Group, and several others who have licensed their music on Snapchat.
Users can add music to their videos before or after recording their video. Recipients can swipe up to view song information and tap the “Play this song” link to play the entire song in their favorite music streaming app.
As mentioned in this article, Facebook launched Instagram Reels in November 2019 as a direct competitor of TikTok, introduced the feature in Brazil and gradually expanded it to new markets, most recently in August in North America and the UK.
Instagram makes it easy to access Reels from the app’s feed screen by swiping right and then tapping Reels at the bottom of the screen.
Facebook is following TikTok with a double punch that not only includes Instagram reels but has also introduced a new feature for short videos in India.
Facebook has more than 300 million users in India, which exceeds the 200 million TikTok. Hence, Facebook is taking advantage of TikTok’s absence in the country to defeat a rival and gain even more market share.
User reports indicate that you can upload videos up to 26 seconds in length. If your video is longer, you can manually crop it in Facebook. You can also write custom text on your video, but nothing is known about adding music. Still.
There are plenty of other TikTok competitors too, including Byte, the successor to Vine (remember them?), As well as Dubsmash, Likee, and Triller. Even YouTube is testing a new feature for recording short videos on its mobile platform.
If you feel the need to share short videos with your audience and don’t want to get involved in the TikTok drama, check out these other social networks to see if any of these are right for you.