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What local entrepreneurs are doing to recover from the COVID-19 tsunami

July 1, 2020

Read for 9 min

The opinions of the employees of s You are personal.


What local entrepreneurs are doing to recover from the COVID-19 tsunamiWhat local entrepreneurs are doing to recover from the COVID-19 tsunami

According to the American Bureau of Labor Statistics, 21 million people are currently unemployed. To put this in perspective, the The Great Depression In the early 2000s, it peaked at 14.8 million in unemployment in 2010. The Pandemic of COVID-19 Not only has this number been left in the shadows, but the speed with which it occurred is like no other in our history.

The result? Employees and contractors were quickly expelled and scratched their heads and said, “What just happened?” Companies quickly communicated with employees, customers and suppliers. Leadership teams worked tirelessly to meet remote needs, had problems implementing technology, and quickly built new processes to generate revenue that kept doors open and employed.

The corona virus has left a trace of exhaustion. But despite everything, the small business, the businessman, quickly and without warning felt like being thrown out of the window of a 20-story building and watching their lives go by to hit the safety net. that was flawed at best.

I ask you … look around. Our communities are not the same. In addition to the fear of the unknown and a complete change of consciousness almost overnight, the doors were closed permanently. Many of our favorite stores have dropped and countless places we visit for lunch have not survived.

There is a real sadness in everything, because it is the entrepreneurial spirit that makes our world prosper. It makes us unique. These hopeful spirits create our worries and devices, they give us a place where we can gather. But we are a bit battered and broken and have lost some of our shine.

I spoke to Samantha Moore, entrepreneur and small business owner of a delightful gift shop. Simply sublimein Summerville, SC. She has carefully selected the products she sells, works behind her own counter and tries very hard to walk through the door. It has, like many, the kind of business we want in our corners. It is unique. It’s charming is not “cut and paste”. Here I share a conversation with her that was open about the challenges she suffered from new normal and his advice to small business owners. Remember, the more we understand, empathize and support these local businesses, the more we can face and say the animal never again.

Photo: Via Simple to Sublime.

Have you faced COVID-19 challenges that have made you question your decision to own a small business?

Naturally! There are many moments when I paused and asked myself, “Why am I doing this?” Sometimes it was a lack of cash flow, difficulty hiring the right people, economic recessions, rent increases, or even local or national measures. But he always took a step back, evaluated what was happening, and readjusted the plan. Throwing the towel was never an option for me. You need to be tough, a little stubborn and creative to solve problems and surf the waves.

How has COVID-19 affected your business?

In my mind, I have this coronavirus image as a huge tsunami that is destroying a small town. It feels so overwhelming for my small business. The events happened so quickly that I literally couldn’t tell my team any plans before they changed. The economic impact on my business was catastrophic. Since the store had to be closed, the only sales opportunity was on social media and a new online shop that needed to be created. Everything was in full swing and for a company with limited resources it is an understatement to say that things were difficult.

In March 2020, ASEM estimated that 77% of Mexican SMEs could shut down in less than two months due to the COVID 19 pandemic. Foto Depositphotos.com

What do you see as a continuing challenge for small business owners when companies reopen across the country?

Customers are probably nervous about going back to the stores. I also believe that quarantined consumers have really been pushed into online retailers and department stores as they were the only ones that were open. I’m hopeful, but I know that getting them back to the independent brick-and-mortar stores can be a tough struggle. If we add the dark unemployment statistics, we have to fight hard for consumers to spend their money on discretionary things.

How creative were you in your marketing?

Before COVID-19 we had no online shop. Now we have never made social sales. Now we’re doing Facebook Live as part of our usual routine. We also add free on-site deliveries and work hard to stay connected with our loyal customers through virtual events. Everything is different. If we get ahead, this litmus test will make us stronger in the end.

What do you want politicians to do now to help small business owners?

I got the catastrophe for economic injuries. But as we all know, loans are an association that can calm down today but create more financial difficulties in the future. I have also received funds from the payroll protection program, but the economic impact will last much longer than the eight weeks of payroll that we received. And the? We need long-term help and laws to ensure that future funds go to the companies for which they were designed.

And in the future, we need politicians to resolve the unrest in our country and work across parties to restore consumer confidence. Then and only then will we build a base that is on dry land.

Photo: Depostiphotos.com

What do you advise other small business owners?

Rest when you need to rest and fight when you have to fight. We need to remember to stay connected with our customers, stay educated in our industry, communicate with our colleagues, make webinars part of our daily work schedule, think creatively, and work harder than ever. My biggest suggestion would be not to look at the gold treasure today. Now do the hard work and the consequent changes. This will catapult us when the world returns to our “new normal”. The real gain will be long term.

Quick tips and ideas for small business owners

I asked some marketing professionals, and here are three tips for small business owners amid the COVID crisis:

1. Organize a social media competition: Tom De Spiegelaere is a Senior Digital Marketing Specialist and founder of Tom Spicky. Suggest a contest “Caption this“As a simple campaign to attract attention. If you upload a fun photo of your business on social media and ask them to participate, it will attract consumers, involve humor, be highly shared, and increase brand awareness.

2. Create D.I.Y projects. (Do it yourself) of items you sell: Share through your social platforms. James Jason, Mitrades Deputy Marketing Manager, knows that he has to find customers where they are (who may be at home). Get creative by creating small projects that consumers can use with what you sell. For example, show them a shirt and combine it with a simple tutorial for a suitable face mask.

3. Show your attention and understand the concerns of your customers: John Butterworth, Internal Marketing Manager at Virtual internshipsThey know that you have to adapt to COVID-19 and that you have to make your customers feel safe to be successful in one physical location. Use tools like Calendly to provide private appointments in the store.

Photo: Depostiphotos.com

Dealing with financial and emotional stress

The pandemic has caused an epic catastrophe for many in the United States and around the world. Some effects remain to be seen. But we know one thing for sure. Small businesses and entrepreneurs everywhere are struggling to regain what they have lost, to rebuild what has been destroyed and to welcome their beloved customers with open arms. As Samantha told me, “Now is the time to counteract stress with action and not let perfection hinder progress.” When everything is said and done, it may not look the same. You may not feel the same, but we are resilient and will regain our shine.