What executives can learn from sports teams


Team sports are a strong global industry that includes clubs, leagues, sponsors, marketing, etc. They are a place where the passion of the fans is translated into significant economic benefits, which according to the marketing agency Euroamericas Marketing Sport has a value of 580,000 million euros per year;; This corresponds to 1 percent of global GDP.

What executives can learn from sports teams
What executives can learn from sports teams

Although there are many parties involved, success rests with those who carry out and achieve the victories, that is, with the teams. If companies learned how to act like high-performance sports teams, they would grow much faster with lower operating costs and costs.

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What makes a sports team successful and what can we learn from them to run our business? After all, business is a game that involves rules, tactics, administration, management, and talent in order to be successful. So these are three lessons we can learn from a high-performance sports team and apply to have successful businesses.

Lesson 1: train, train, train

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A sports team that wants to be successful never stops training. In fact, training requires more time and commitment than performing the same on the field. Most of the teams in the company, especially the sales teams, don’t practice enough before going into the field. You practice with customers who believe this is the best route leading to lost sales.

No matter what sport we are talking about, there is no single coach in any sport who would consider knocking out their players without proper training and preparation.

According to a study by OCCMundial, only 11% of Mexican companies trained their employees in 2019. This investigation was carried out just before the pandemic crisis began. Then imagine the reduction in this already small number due to operational changes. the introduction of teleworking and time consuming emergencies that result in us leaving training forever.

Lesson 2: Have a guide or playbook

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Sports teams leave nothing to chance or improvisation on the pitch. There is always a plan of the strategies that must be carried out at all times and that are practiced, analyzed, restructured and studied before playing.

Why do many companies, especially when it comes to their sales team, hire salespeople and send them out on the field to “do their thing”? That is, they allow them to follow their nature or sales style in the hopes that they can offer the product or service in the way they deem best.

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A soccer team has 11 players on the field. What do you think the game would be like if each player followed their own strategy? It would be a disaster. Organizations need books or manuals for each operational procedure with clear strategies, as well as finance, marketing and sales, detailing what actors should do in each situation, how to talk to customers and how to overcome objections and products and Communicate services.

Once you have your sales program, you need to continuously optimize it based on market conditions and other factors. This is exactly what the best sports teams do all the time to stay on top.

Lesson 3: You Are Purposeful

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The team knows that everyone on the team deserves this point when a member scores a goal. It’s not about fighting each other as a single player to get the most points, it’s about how you can work together to get the most points together. And so they beat their competition.

It’s not about them competing with one another, they have a common goal that they work for. There may be differences and mistakes, but the team is ready to overcome these problems in order to achieve the great goal. In companies, teams need to move in the same way, with a healthy culture and a common goal the company pursues: a long-term goal that indicates where they are going and what they want to achieve.

The right culture will draw each individual to play their role and support the growth of the company. A common goal gives every team member in all areas of the organization the motivation and clarity to know what it takes from them to steer the company in this direction and to be part of that goal in order to win the game.

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To scale our businesses, we can learn and implement these three lessons from sports teams that will enable us to have a high performing team that is excited to go on the pitch and work with a shared vision and goal that it enable them to help win the game.

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