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What does the color of your logo say about your brand

February 22, 2020

How to know if your logo is transmitting the right message? Take note of the following considerations.

If with your company you want to convey sensuality and sophistication, it is probably confusing for your customers to have a logo that is bright green. This is because colors are associated with diverse feelings. Green is related to organic growth, land, nature or concern for the environment.

On the other hand, black communicates sophistication, authority or seduction. Are you not convinced? Think of the green Starbucks or Greenpeace logos, or the black Chanel or Sony logos.

What does the color of your logo say about your brandWhat does the color of your logo say about your brand

Color is not the only design element that communicates something about your brand. The typography, the space between the letters and the form also tell the story of your business in an instant , when customers form a first impression.

How to know if your logo is transmitting the right message? Take note of the following considerations.

How much does color influence?

Choose a color for your brand

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