The trading platform for cryptocurrencies Voyager Digital has signed an agreement with the Dallas Mavericks basketball team to help make cryptocurrencies more accessible through fan engagement and other educational programs.
In an announcement made October 27, Voyager Digital said it would in the main cryptocurrency brokerage platform of the Mavs and with an international partner in a five-year contract. The platform will also have the naming rights to the Mavs Gaming Hub of the franchise in Dallas, a location for the Los Angeles 2K League team Mavs.
“This association gives us the opportunity to educate people all over the world about how to deal with crypto currencies in their daily lives”, said Voyager Digital Co-Founder and CEO Steve Ehrlich. “We want to help people learn alternative ways to grow their wealth, to gain real financial freedom, and to build cross-generational wealth through cryptocurrencies. We found a great partner for doing this Mavs and its owner, Mark Cuban, who is already busy with the space. “
Under the owner Mark Cuban, The basketball franchise was one of the first in the NBA to accept crypto payments for tickets and merchandise. the Mavs started accepting Bitcoin (BTC) in 2019, and this year, perhaps because Kuban is a major proponent of. is Dogecoin (DOGE), it has been expanded to include the popular meme token.
Many cryptocurrency companies and platforms have partnered with sports organizations around the world as the space expands and apparently becomes more profitable as a sponsor. The FTX crypto derivatives exchange announced that it became an official Major League Baseball sponsor in June and had previously reached an agreement to name the Miami Heat Stadium as the FTX Arena until 2040.
The announcement takes place after Mavs The season 2021-2022 starts on October 6th.