The video shows a huge white-skinned hand pulling a colored man away from the company car.
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Volkswagen apologized for showing an ad for his new car model golfthat Internet users considered racist. The company said in a statement, “The video is certainly a big mistake.”
The audiovisual material in the Instagram The car company lasted 10 seconds and in it you could see a colored man being taken out of the car by a huge white hand that was pushing him to a place called “the little settler”.
In addition, in the order of the letters that appear at the end of the video, the word “negro” was visualized, a derogatory term for “black people” in Germany.
Volkswagen eliminated the video after the wave of criticism it began to generate on the Internet. However, some users have managed to take screenshots of the advertising.
Hi @Volkswagen! Short question: why do you make a big racist advertisement, in which an oversized big white hand belongs to a non-white man like a toy and to top it off in the “Petit Colon” snaps out of the picture? pic.twitter.com/0IJL0t3jhR
– To Jazmati
The German company explained that many initiatives within the company promote diversity, cooperation and integration without prejudice. He added that his own history made the firm a firm position against all forms of racism, xenophobia and discrimination.