Vince Lombardi’s doctrine that will break your losing mindset

This legendary NFL coach developed a way of thinking on the court that has also served to motivate workers and vendors in some companies.

The opinions expressed by collaborators are personal.

There is no doubt that with each edition of the Super Bowl the winning mentality of the NFL ( National Football League ) is evident. A mentality product of the philosophy that is taught to all those who at some point in life wore a helmet and shoulder pads to practice this sport.

Vince Lombardi’s doctrine that will break your losing mindset
Vince Lombardi’s doctrine that will break your losing mindset

Not for nothing is it the most competitive and richest league in the world. The figures that are handled each year around this championship game are always the highest; spectators, sponsors, stadium numbers, salaries, audience reach, products consumed during this meeting, etc.

These are just a few figures around this league and its championship game:

  • Ten Super Bowl editions rank in the top 10 of the highest-rated television broadcasts in the United States, with between 100 million and 160 million viewers.
  • This year, 30 seconds of a television ad during the Super Bowl cost $ 7.7 million.
  • French fries, beer, pizza and chicken wings companies are looking forward to this game as it is the day they sell the most this year.
  • For example, in the 52nd edition of the Super Bowl, the American pizza chains reported a 350% increase in sales this day.
  • 1.35 billion chicken wings and 51.7 million cases of beer were also consumed in the United States.
  • In the 2016 season, the NFL generated around $ 13 billion in profits, more than the Premier League (England), the Bundesliga (Germany), La Liga (Spain) and Series A (Italy) combined.

As you think of this sport, everyone involved wants to be the first. There is no room for second place here. And it is precisely this philosophy that has led this league to be what it is today, one of the largest businesses in the world.

Applying the winning philosophy of this sport will help many entrepreneurs to achieve success. So today I want to share with you the doctrine of Vince Lombardi, the most legendary coach in the NFL, whose mentality made a significant impact on football.

So great was the influence of his winning mentality on this sport that today the trophy that is awarded to the Super Bowl winner is called the Vince Lombardi Trophy .

His philosophy had an impact from the first moment he took command of the two teams he led in that league (Green Bay Packers and Washington Redskins) and then all of American football in general.

When Lombardi joined the Packers the team had 12 consecutive losing seasons. His philosophy immediately managed to break the losing streak to lead him to be the most winning team of the 60's of the last century, with five championships (including the first two editions of the Super Bowl). With Washington, Vince Lombardi managed to break the mentality that he had for the team with 14 seasons with a losing mark.

His winning philosophy was also used to motivate workers and vendors in some companies, and even today, his thinking remains the basis for motivational speeches on and off the football field.

I am sure that applying his philosophy in your entrepreneurial project will lead you to achieve success and conquer your dreams.


The first winning habit that Lombardi taught his pupils was punctuality. All the players knew that the normal schedule and the “Lombardi time” existed, that is, 15 minutes before the appointed time. Any player who did not arrive at the “Lombardi hour” simply did not train.

When you start a business you must infect your collaborators with this habit to move faster towards your goals and the best way to do it is by example. Remember that punctuality is highly appreciated by many entrepreneurs, especially abroad.


Vince Lombardi assured that good physical condition is the key to success in any activity in life. He thought that a good physical condition was essential in any occupation since it helps him to perform better at work, therefore he required all his players to be in excellent physical condition.

An entrepreneur will always be under a greater physical requirement than any employee, since he will be the only one without entry or exit times. Give yourself time to exercise, that will help you endure the long hours of work and stress involved in starting a business. Even if you are not a sports fan, I recommend that you walk at least half an hour every day.


Lombardi was always sure that when they lost a game, the only thing they had lacked was time and not capacity. “With a little more time, the game would undoubtedly have been ours”, he assured every time he lost.

American football “is a game that provides 100 percent joy when winning, 100 percent happiness when winning and that requires 100 percent resolution when losing,” he said.

Confronting and overcoming adverse situations with resolution is essential to not abandon our objectives when we undertake. Learn to overcome adversity and you will constantly face them during the start of your entrepreneurial project.


Mental steadfastness is a state of mind that Lombardi called “character in action”, which is why he assured that success in any activity is 75 percent mental. I thought that even though all the teams in the league were at the same level in physical and athletic abilities, the team that came with the best mental preparation on game day would always win.

As an entrepreneur you will have to mentally prepare yourself to face the competition and always be ready to beat stronger brands than you. To achieve this you will have to promote a firm mentality among all your collaborators.


Making the maximum effort was another of the teachings of this historic coach, since for him there was no other way to win a match. He considered that, if a game has approximately 160 plays and only 3 or 4 of them have to do with the result of the match, then it was necessary to make the maximum effort in each of the 160 plays, since nobody knows when those 3 will be presented or 4 final plays.

In entrepreneurial terms, we must put all the effort into each step we take to consolidate our brand or entrepreneurial project, since we do not know what the step that will catapult us to success will be.


Lombardi asked his players for a full report of their opponents man-for-man after each game. His objective was to meet the worst and the best player of all the teams to analyze the rival and prepare for a future encounter with him.

As an entrepreneur you must think similarly and know everything there is to know about the competition: who are they? That produce? How do they sell it ?, etc. Spend time on this activity to determine which fields of opportunity are being missed by your committers.


Vince Lombardi was looking for the delivery of all his players. “When a man commits himself to a way of life, he carries with him the greatest strength in the world: surrender. Once a man has made this commitment, nothing stops him until he reaches success. ”

The same applies in an entrepreneurial project. Make a real commitment to your project, if you succeed, I am sure you will advance by leaps and bounds.

As you can see, it is a thought that never contemplates taking a step back. A philosophy that not only applies to this sport but to any aspect of life, including entrepreneurship.

When you start, there is always the possibility of failure, therefore, it is best to stick to a philosophy that encourages you not to give up on this path that, although full of satisfactions, is also full of emotional and mental challenges.

Thinking about winning is one of the first things you should always keep in mind, as expressed by Vince Lombardi in what is considered his maximum phrase: “winning is not everything … it is the only thing”. Much success.

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