The Ultimate Fighting Championship, the world’s largest association for mixed martial arts, is launching its own blockchain-based fan token.
The UFC officially announced on Tuesday that it would post a UFC fan token on the Socios.com app for fan engagement and rewards. The token minted in the Chiliz blockchain is to be released in June and has a maximum offer of 20 million tokens.
Like other Chiliz and Socios fan tokens, the UFC fan token was developed to enable new opportunities for fan engagement, e.g. B. Access to exclusive content, fan voting, VIP rewards, promotions, contests and others.
“The UFC has more than 625 million fans around the world, and Fan Tokens are a unique way to connect with them through a compelling and authentic product that brings them closer to the UFC, gives them influence and passion at the same time rewarded for the sport. “said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski.
The CEO of Chiliz y Socios, Alexandre Dreyfus, He said These UFC tokens are only available in the partner app and are not pre-sold anywhere else.
The UFC and Chiliz first announced a collaboration last year so that UFC fans can use Chiliz’s native CHZ tokens for experiences and rewards. The UFC recently expanded its moves in the blockchain and cryptocurrency industries, signing an exclusive partnership with crypto-powered online sports betting Stake.com in March 2021.
The UFC is one of the first sports properties in the US to launch a fan token with the Chiliz y Socios ecosystem. This is an important milestone in their global expansion. The news comes two months after Chiliz announced a $ 50 million US expansion plan.