The social network influenced his image, reputation and business.
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Twitter lost $ 1 billion After the hack, which also affected accounts of billionaires such as Elan Musk, Bill Gates or Jeff Bezos and major brands such as Apple, Uber or Tesla.
It is estimated that Twitter promotions started on Thursday with 4% less value, i.e. H. In $ 27 billionless than the 28,000 million that were registered at the end of the previous day.
In recent months, Twitter has invested its efforts and resources to reposition itself in front of users, advertisers and investors in the market. Among the measures to achieve this, this social network reported the arrival of audio tweets on its service that are currently only available to iOS users.
New options have also been announced to save tweets as drafts and then schedule them by setting a specific date and time in the web version. This is only possible via third-party services.
With the unfortunate event on Wednesday, these efforts could lose strength as issues related to this issue can affect the value of brands on the stock market.