Trademark registrations and job vacancies from Nike indicate a Metaverse incorporation

Sportswear and shoe manufacturer Nike explores virtual material design with its iconic logo and slogan.

According to filings with the US Patent and Trademark Office on October 27, Nike has requested the use of its namesake, the Swoosh logo and the “Just do it” tagline on virtual products for its retail services. Entertainment, retail and “for use”. online and in virtual online worlds “. The applications, along with two current vacancies for virtual material designers, indicate that the company is laying the foundation for Nike branded products in the Metaversum.

Nike said future employees “They would play a key role in redefining our digital world and introducing us to the metaverse.” You would join a team of virtual material designers in the company’s digital product development group to develop virtual shoes and other products.

Trademark registrations and job vacancies from Nike indicate a Metaverse incorporation
Trademark registrations and job vacancies from Nike indicate a Metaverse incorporation

The clothing company appears to have started its foray into the metaverse prior to announcing Facebook’s name change on October 28th. The social media giant said it would create a virtual environment that would combine online social experiences with the real world.

Although Nike appears to be pushing its Metaverse plans at the same time as Facebook, it has already looked at non-fungible tokens or NFTs and other cryptocurrency-related companies. In 2019, The company patented a system to tokenize its CryptoKicks sneakers on the Ethereum blockchain.

However, the company already has some competition in the Metaverse. The sneaker brand RTFKT Studios has launched virtual and physical shoes and was supported by Andreessen Horowitz, Galaxy Digital and others in a $ 8 million fundraising round held in mid-May.

While Nike’s virtual offerings are unaffected by global supply chain issues, the company has reported issues with the delivery of its physical products, such as shipping container bottlenecks, staffing issues, and other related restrictions, as the pandemic affects its workflow. Indonesia and Vietnam are responsible for most of Nike’s physical shoe production, but virtual quotations can be created entirely at the Oregon headquarters.

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