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Time Warner is all about the content

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AOL’s ad revenues are down and unsurprisingly, it’s continuing to lose subscribers. But when you can talk about ‘The Dark Knight,’ it’s easy to make financials sound brighter. (CNET News.com — 7 August, 2008)
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Time Warner CEO says that the company is weathering the “challenging economic environment,” and that it’s ready to spin off its Time Warner Cable unit before then shedding the flagging AOL. (CNET News.com — 6 August, 2008)
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Time Warner is all about the content
Time Warner is all about the content

The Wall Street Journal reports that Time Warner will announce later this week that it has concluded the necessary internal processes to separate AOL’s dial-up business from its Internet advertising business. (CNET News.com — 5 August, 2008)
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Thanks to the Time Warner unit’s acquisition of Third Screen Media last year, the ad platform has gone mobile and expanded its reach to third-party ad networks. (CNET News.com — 5 August, 2008)
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AOL’s expensive investment in building a leading online advertising network is not yet paying off for parent company Time Warner.

(Washington Post — 7 August, 2008)
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A new browser cookie lets advertisers control how frequently an ad is shown and lets advertisers better measure the effectiveness of ads that aren’t clicked. (CNET News.com — 6 hours ago)
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Yahoo teams up with LucidMedia’s ClickSense to bolster its Right Media Exchange offering with enhanced contextual display advertising. (CNET News.com — 6 August, 2008)
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The Cloud, a European wireless company, is letting MySpace users access the site from its hotspots as a promotion. Unfortunately it’s really just a gimmick. (CNET News.com — 7 August, 2008)
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