Business

This was the Cinemex Drive-In, with which the brand wants to reactivate its activities

There are 7,616 cinemas in Mexico, all of which have been severely affected by the Covid-19 outbreak.

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This was the Cinemex Drive-In, with which the brand wants to reactivate its activities
This was the Cinemex Drive-In, with which the brand wants to reactivate its activities


Adjust or die, right? Before the Social distancing measures Because they forced millions of Mexicans to stay at home to avoid Covid-19 infection, thousands of companies had to adjust their offerings to avoid bankruptcy.

One sector that has been (and will be) severely affected is entertainment, particularly that of theaters and cinemas, as users do not go into enclosed spaces for a long time. It is not a small economic blow since after that National Chamber of Film Industry (Canacine), Mexico has 7 thousand 616 cinemas.

Given the chain CinemexThe company, which operates 3,055 theaters nationwide, has decided to revive a model popular in the 1950s and 1960s: the drive-in cinema. The brand tested the model on Plaza Patria in Guadalajara, Jalisco, with functions from May 21 to 24 at 9 a.m.

Image: @rafael_alatorre via Twitter

The ticket for the event (whose billboard could be viewed on the Internet) cost 300 pesos per vehicle. The screenings were held in the parking lot of the shopping center, where Cinemex also set up a vehicle with the most important snacks to experience the cinema experience as it should.

It is not the first drive-in cinema in the country. Coyote in Mexico City announced the reopening of its activities on June 3.

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