#CubreBocasParaTodos is the drink from Viñedos La Redonda that is designed to help people in vulnerable situations.
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The current health emergency has hit all industries financially, but if COVID-19 has shown something, we can do great things together. In this context, many companies and brands have tried to adapt both organizationally and in terms of image and product.
La Redonda, a wine company based in Querétaro, Mexico, presented a wine designed to help buy supplies such as face masks, COVID-19 tests, and other supplies for vulnerable groups or people living on the streets.
Photo: via La Redonda.
The drink is called “We Mexicans” and shows on the label a hashtag it’s called #UnCubreBocasParaTodos. “It’s a red, created with the social interest, to actively participate in the fight against the spread of the COVID-19 virus in Mexico,” the company says on its website.
With this action, La Redonda tries to actively participate in the causes of the support for the disease in Mexico. Claudio Bortoluz Muñoz, CEO of Viñedos La Redonda, also commented in a live on Facebook that the brand has already resumed 50% of its tourism activities. Therefore, people can already visit the fields according to the hygiene recommendations.