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The opinions of the employees of s You are personal.
During his studies in telecommunications technology, Juan Luis Cerlaz occasionally cut colleagues, friends and acquaintances’ hair. Some time later, after working in the operative part of a media company, he resumed the hairdressing profession, which led him to get to know Eder Quiroz, the partner he worked with J Lu, School and hairdressing services.
“I used to run a barber shop as a hobby, when I graduated and worked, I cut my friends and had this side business since I did cuts at home. I later started working in a barber shop and I met Eder there, “Juan Luis said in an interview with s in Spanish.
After working in the operational part of a news program for five years, Juan Luis decided to take his hobby seriously. First he started with the cuts at home and then he saw the opportunity to give courses. With his first students, he decided to build a barber shop and two further branches.
The customer, the partner
Eder Quiroz and Luis Cerlaz. Photo: Courtesy of Shark Tank México.
Eder Quiroz has a degree in International Business. The entrepreneur is dedicated to advising and has worked for Infonavit, the National Commission for Human Rights (CNDH), the National Water Commission (Conagua), the water systems of Mexico City (SACMEX) and for small and medium-sized companies.
Eder says he met Juan Luis one day while visiting his mother and decided to cut his hair in a barber shop in the market near his mother’s house. “I arrived at the barber shop and the one who got up was Juan and he was very nice to me and we became friends from that moment on.”
Eder could not return later, but he spoke to Juan Luis to go to his house and cut his hair and that of other friends. Every time he visited the hairdresser, Eder began advising his friend free of charge.
“What I said to him, he applied it and so he (Juan Luis) started monetizing himself until every haircut advised and I told him why not better, we allied,” Eder Quiroz said in an interview with in Spanish.
From 2017 to the present, these partners have set up up to 10 J Lu branches, of which only 5 are still operational considering the current economic situation.
The base of the pyramid
J Lu Named after the nickname that Juan Luis has received from his friends and customers, he wants to help people, so his business focuses on the base of the economic pyramid.
“The Sharks thought that our competition was prestigious barbershops in La Condesa, Polanco and other countries, but they realized that no, the truth is that our barbershops are in the neighborhood … we want to improve quality and people” , he said.
This project teaches people how to cut hair, but also provides them with a basis on which to set up their own hairdressing service in the future.
Towards 500 thousand pesos investment
Eder found out about the auditions of Shark tank Mexico, which airs on the Sony channel every Friday at 10 p.m. He told his partner and they agreed to arrive at 7:00 a.m. when the auditions were at 9:00 a.m., all with the aim of securing his position.
“I said to Juan: Hey, the auditions are at 9:00 am but you have to arrive at 7:00 am because it is full and it was very fun because my partner arrived 10 minutes before the audition,” says Eder.
Photo: Courtesy of Shark Tank México.
Eventually, the entrepreneurs came to the program and asked for an investment of 375,000 pesos for 15% of the brand. After the negotiations, however, Arturo Elías Ayub and Marcus Dantus received 500,000 pesos.
Among the problems that Juan and Eder faced in entrepreneurship are the crime and lack of loyalty of some people who stole them.
“I think situations where you lose focus, discourage you, and believe that it is easier for people to steal than to employ and employ other people,” says Juan Luis.
For this reason, entrepreneurs are trying to further professionalize their business with the aim of growing and even expanding internationally and continuing to teach people a profession like hairdressing.
Photo: Courtesy of Shark Tank México.
The linchpin of business and opportunities
Although some companies have had to close due to the health crisis, they have found ways to stay present in the lives of their customers and users. In this sense, Juan Luis and Eder were responsible for recording the entire course in order to place it on digital platforms.
“Thanks to this, we sold the course in Chile, Argentina, Spain and the USA,” says Eder.
To take business to another level, these entrepreneurs comment that loyalty and trust in your team members are a fundamental pillar that will put your ego aside and rely on the people who want and can help you.
“With this corona virus, I spent my time studying while recording Juan. We bought a lot of courses to learn and to turn the page. It is important to train yourself. If you keep the feeling that your company helps others, you can drive your growth, ”concludes Eder.