Business

This is how Dulces de la Rosa tries to conquer the Guadalajara

De la Rosa opens its first official store. They want to offer their customers a comprehensive experience.

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This is how Dulces de la Rosa tries to conquer the Guadalajara
This is how Dulces de la Rosa tries to conquer the Guadalajara

Marzipan consumption is very typical in Mexican families. In 1942, Jesús Michel González and his family started making sweets at home.

The result was Candy of the rose, a company with 70 years of history, has launched its products throughout Mexico, the United States, Canada, Central America, Europe and the Middle East.

The company currently has three production sites, a distribution center and more than 2,500 employees.

The company is a symbol of its marzipan and pulparindo, but also offers other sweets and snacks such as Japanese Nishiyama peanuts, gummy bears and chocolates.

De la Rosa points out that “we are constantly innovating and developing new formulas and presentations that make our customers enjoy life with us”. With this reinvention, they have just opened a new outlet: their first official Dulces de La Rosa store in Guadalajara.

This business on Av. Aztecas 3200, Prados Providencia, emulates retail outlets like Lego or M Ms that are committed to the customer experience.

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