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This is how Cinemex announces the reopening of its theaters

May 29, 2020

Through a video, the cinema company announced that they would be back soon.

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This is how Cinemex announces the reopening of its theatersThis is how Cinemex announces the reopening of its theaters

This story originally appeared on Cinema Premiere

We are about to start the “new normal”. For this reason, many industries in Mexico are beginning to post news of their return. In this context, Cinemex released a video that anticipates that we can soon return to the cinemas to relive it The magic of cinemahow his slogan relates to it.

The audiovisual medium is just 54 seconds long, but there is enough time to merge a series of images inspired by the most popular film genres: epic and fantasy, animation, romance, action, adventure and terror. They also play with the metaphor of time to illustrate that not only we but the characters in hundreds of stories are waiting to return to the screen.

«Without you, the magic of cinema is not the same, so the films were put on hold and now we have to wait because you are our reason. So here we will wait for you. Ready to see you again. Soon. Very soon, »says the video.

Mexico City’s deconfusion plan currently includes the preparation of a series of security protocols to return to the premises. If everything goes as planned, the reopening of the cinemas in CDMX would be the next June 15, 2020 and must work at 50% of its capacity.

In recent weeks and in an effort to make the quarantine more bearable, the film exhibitor has been using the Mexican Association of Independent Filmmakers (AMCI) offers free film lessons on YouTube. Thursday today May 28, 2020 from 5:00 p.m. You can enjoy a sound course taught by Jacobo Martínez.