In order to enhance the national culture, Frida García, 13 years old, created FriMari, a company dedicated to the design of silver charms with a focus on Mexican animals such as the monarch butterfly, axolotl and the xoloitzcuintle dog.
3 min read
The opinions expressed by collaborators are personal.
Publicizing and enhancing Mexican culture is a priority for Frida García García. In 2017, after trying a girl's accessories business, this 13-year-old entrepreneur created FriMari, a company dedicated to the design of silver charms with a focus on Mexican animals such as the monarch butterfly, axolotl, and xoloitzcuintle dog.
The idea was born from a trip he made to Taxco, Guerrero, where he met some silver producers. Now they are the ones in charge of recording the pieces with the designs that she draws. “The hallmark and differentiator is that they are my designs, no one else has anything like it,” says Frida, who has sold nearly 300 charms in two years.
Her entrepreneurial gene was discovered by her parents after enrolling her in the Business Kids childhood entrepreneurship course, where she has been developing her entrepreneurial skills for more than five years. In the future, the small entrepreneur wants to create a line of charms with traditional toys and silver bracelets with typical fabrics made by artisans.
Frida is very clear that although they are pieces of unique design, in which she reflects her personal taste, they must also be attractive to other people. So he shows his family and friends tests to find out what they like or what he can change before sending the charms. To maintain its stock, the entrepreneur generally places an order every six months.
For Lizbeth García Zamorano, her mother, “ensuring that Frida has the tools to make decisions and know the value of money have been the most significant elements of having an entrepreneurial daughter, since this is learned until we face adult life.”
Something that Frida has learned and recommends for those looking to sell artisan products is to consider delivery times and think that these can be long. “Being pieces that are made one by one, the dates can be delayed. If it is not foreseen you can look bad with your clients ”, he warns.
FriMari currently markets its products on its website, bazaars and in the Museo Dolores Olmedo store. Among its projects to be consolidated during 2020, it is worth highlighting the search for its own store or kiosk.