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Valeria Horton graduated from college in May 2020, two months after the COVID-19 lockdown halted everything in Mexico. With a stagnant economy and few graduate vacancies recently, Valeria decided to take advantage of the crisis to start a business. This is their story and with the sole aim of promoting their entrepreneurship, I introduce the idea to them.
Like many other graduates, Valeria looked for work after completing her communications degree, but the process was very complicated.
“There was the pandemic and there was a crisis so I decided to start a project. I didn’t want to wait and I wanted to start so that there would be no more pandemics in the future, “he says.
Following a report in which he interviewed several people and conducted a survey at the university, he found that there are many people who want to change their lives to be more sustainable but don’t know how to start. Valeria affirms that “it’s not that people aren’t interested, but there is no guide to it.”
The detention and the pandemic gave him the motivation to start his project.
“I had previously thought that I wanted to make a change in the world through my work,” he says.
Change the world from home
Valeria opened a website called Green Reconnection, where she shares tips on how to live sustainably and focuses on delivering positive content. Be careful, the content is in English although in the future it will be published in Spanish because “the way we communicate with the world is mainly English” and wants its scope to be global.
And she was successful because she was already interviewed in the US media.
For them, being sustainable does not mean changing our lifestyles and putting aside the things we like. Rather, it’s about unlearning how we live and appreciating the things we have.
“Climate change is approached from a somewhat negative perspective because it is. It’s a tough subject with negative data. With Green Reconnection, I’m turning the data around and we can avoid a lot of things tomorrow if we act now, “he explains.
In order to transform the negative of the topic into something positive, he has experimented with formats and platforms such as TikTok, where a song makes the topic friendlier and thus more digestible for the audience.
The concept of the website is not only intended to offer advice on how to be greener and more sustainable, but it is also about reconnecting with the place where we live. Some of the content focuses on speaking and making known about nature and the relationship we can have with her because “you can’t care about something you don’t know”.
Image: Green reconnection
Work together to drive change
Today Green Reconnection works in collaboration with different people and the daily work is done by volunteers who believe in the project. Valeria is always looking for someone to support her with ideas, resources and creativity.
The news is different. One section is for people around the world who work together with writing and share their experiences in order to live in a sustainable way.
“There is no global solution to sustainability problems, but knowing what they are doing in other parts of the world can inspire you to act locally,” says Valeria.
Aside from the website, the young entrepreneur diversifies her content, she was one of the first to have access to Pinterest stories and it was positive. Other formats such as podcasts and YouTube are already being explored.
Green Reconnection is thinking of promoting environmentally friendly and sustainable products to avoid greenwashing and giving a voice to social enterprises that are still not widely spread.
“Working with brands would clearly be ideal as a lot of people are looking for sustainable alternatives,” he says.
The courage of youth
What makes this project different? Young people, their ideas and visions.
“Part of the value proposition is that we are young people working on this project. We are clearer about the urgency of tackling climate change. There is a natural problem and this project, carried out by and for young people, is helping to break down the barriers between other media that these audiences have not been able to reach, ”says Horton.
Valeria is curious and likes to learn. It has strength, drive and success.
He concluded our conversation with the following words: “Crises are a good opportunity to create something, if you are curious to do something, try it and more if you want to make the world a better place with it.”
Follow this project closely, you will be surprised.