They train Mexican agricultural entrepreneurs


The Mexican Agrobusiness Consortium Altex group has promoted the training of 91 farm entrepreneurs in the national area to create small formal businesses that make it possible Market agricultural products at market prices without intermediaries and create formal jobs that inhibit migration from people to different cities in Mexico or the United States.

These agricultural entrepreneurs were using techniques of the regenerative agriculturethat enables the optimal use of natural resources; Sustainable use of water and substances for pest control; to multiply production without the soil losing nutrients, among other things, in order to produce export-quality fruits and to be able to market them at market prices without intermediaries.

  • Related: mMexico becomes “strawberry”: Madre Tierra, Danone and Grupo Altex support smallholders
They train Mexican agricultural entrepreneurs
They train Mexican agricultural entrepreneurs

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A permanent training program

This program is known as mother Earth and it’s permanent. Consolidated in its initial phase in Maravatío, Michoacán, it contributes to the improvement of the quality of life of small strawberry producers through the Madre Tierra program, which provides agronomic training, training in the use of technologies, good agricultural practices and access to capital, in the region, which has a high migration rate.

Mother earth strengthens small strawberry growers to improve the quality, performance and environmental compatibility of their production and to connect them to the markets. The entire value chain that converts the strawberry is involved from the small producer to the end consumer. Companies, NGOs and international organizations involved in technical cooperation take part in this program, which is managed by Grupo Altex.

Integrating the technology into the field was fundamental to helping growers overcome the challenges, and the first mobile orchard management application was developed in Mexico, designed exclusively for small strawberry growers. With this application you can plan, monitor and optimize your production. In the future, it will include aspects of biodiversity such as the identification of beneficial insects and other relevant species of local biodiversity. In addition to real-time weather reports.

There is currently a second version of this application that sends weather warnings such as rain, hail and wind to help the producer mitigate the effects of these phenomena in the garden, as well as recommendations on the best times to use agrochemicals.

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Mother Earth Academy

It was created to document this project Mother Earth Academy, in which the information and knowledge gained during the project are systematized. The Madre Tierra project promotes knowledge management and gives partners the tools to promote inclusive agriculture in Mexico.

This program started in July 2019 with an initial 4-year expectation with the global goal of 140 small-scale producers who can meet 50% of the demand for strawberries Danone in North America. To develop this program, Grupo Altex has an alliance with small strawberry producers, Frexport (agroprocessor), Danone (project manager and dairy manufacturer), Danone-Ecosystem Fund (Danone Sustainability Fund), Walmart Foundation, GIZ German Agency for Technical Cooperation (they generate measures for Conservation of biodiversity), Nuup AC – NGO specializing in the development of technological solutions for small producers, Technoserve (NGO dedicated to training small producers in agronomic issues).

So that the farmers who adhere to this program can integrate their families into the productive activities of the region and give them a quiet work, study or training situation, Grupo Altex, in cooperation with Hipocampus, has created an a Learning center for children which offers the children of producers and day laborers aged 1 to 6 years of age high-quality care and education so that the development of minors and their families during their employment is comprehensively dealt with.

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Impact of the program (2018 to June 31, 2021)

  • 91 producers trained
  • Manufacturer marketing:
  • Season 2018 – 6 producers 400 tons (pilot)
  • Season 2019 – 28 producers 820 tons
  • 2020 season – 42 producers – until June 8th 1.2207 tons
  • 172 trained agricultural workers
  • 1052 indirect beneficiaries
  • 38 sons and daughters of farmers and day laborers on scholarships with access to the childhood learning center as well as access to members of the Maravatio community. (Hippocampus)
  • + 2000 cumulative sales (tons)
  • 4 producers received funding from Frexport for the 2018-2021 harvests.

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