The colors chosen give us a sense of energy, strength and certainty in the face of the uncertainty that 2020 will leave behind, according to Leatrice Eiseman, managing director of the Pantone Color Institute.
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Like every year Pantone Institute for Color made known the Colors that will be a trend in 2021. This Thursday it was announced that the chosen ones will have a shade of gray and a different shade of yellow as they convey a sense of “strength and hope”.
For 20 years, the American institution has been choosing which color will rule next year. While it’s usually only one, by 2021 there will be two: Ultimate Gray (17-5104) and the Illuminating (13-0647), part of the yellow range.
It is a statement Leatrice Eiseman, General Manager of the Pantone Color Institute, explains that both colors are related to the “Strength and Hope”that evoke an energizing mood but at the same time feel solid and subdued.
“It’s a story of color that connects deeper feelings of thoughtfulness with the promise of something happy and friendly.”, they confirm from the company.
According to Eiseman, they are two separate colors they have to present themselves together in order to “accompany each other” and they perfectly express the mood of the Pantone color of the year 2021 “
“We have to feel that everything is getting better, it is something essential to the human soul. In a context where people seek to empower themselves with energy, clarity, and hope in order to overcome a situation of persistent uncertainty, the encouraging and full of life tones satisfy our search for vitality. “said the manager.
The projection is that we’ll see them next year Ultimate gray and bright yellow dominating collections of fashion, furniture and decorative items, interior design palettes and among others in the beauty industry.
The company founded in 1962 Pantone Color Institute He is the believer in the color identification system busiest in the world. Last October, the company officially launched Period Red to help normalize menstruation.
The color of the year is selected based on an in-depth study of trends and market analysis. It takes into account the entertainment industry, art, fashion, all areas of design, popular tourist destinations and new lifestyles, as well as socio-economic conditions, and in this case the general mood. the world population.
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