The launch of podcasts, online monothematic programs that users can subscribe to, has made this format attractive to a wider audience.
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This story originally appeared on World Economic Forum
The arrival of the Internet, undoubtedly revolutionized the traditional media as they were known, that's why we no longer listen to the radio only in the waves of AM or FM or call to participate in some program. In this area the options have been extended because now the stations can be heard on digital platforms and the users can participate through social networks.
In addition, the launch of podcasts , online monothematic programs to which users can subscribe, has made this format attractive to a wider audience.
The International Radio Day is celebrated every February 13, which seeks to encourage the use of this medium. As this graph shows, its use is still widespread today to inform about current events. In Spain, 27% of news consumers say they do it through this channel. This figure exceeds 40% in countries such as Austria and Germany, according to the latest Digital News Report.