The workers’ struggle that formed Lulú and Pascual as we know them

Learn more about the documentary “Pascual: Workers’ Struggle and Cooperatism,” which tells how the workers at the soft drink company fought for their rights.

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The workers’ struggle that formed Lulú and Pascual as we know them
The workers’ struggle that formed Lulú and Pascual as we know them

This story originally appeared on Mexico Unknown

By Rodrigo Osegueda

The story is ours: Pascual, workers’ struggle and cooperatism It is a new documentary that tells one of the successful episodes of Mexican working life. The protagonists are the workers of the Pascual soft drink, the movement of which led to a cooperative.

The production of the Mexican director and researcher Carlos Mendoza Aupetitis a feature film that tells the battle between 1982 and 1985. During these years the workers rose against the owner. Rafael Jiménezagainst trade unionism of Community trade marks and the government authorities of Miguel de la Madrid and José López Portillo.

Pascual Boing story

Pascual S.A. It was founded by Rafael Jiménez in early 1940. The company initially produced popsicles, later purified water and finally non-alcoholic drinks. After trying a few installations, The company was installed in the Mexico City Transit district in the 1950s.

The company became popular after installation Easter duck with the slogan “Fruit in your soda”. In the same years, the soft drinks Lulú and Mexi-Cola were launched, which due to the vandalism of the soft drink Coca-Cola, which boycotted the Mexican company, were very little on the market due to its better taste.

During the crisis of the 1980s, the government ordered wage increases. Pascual’s owner rejected the measure on the grounds that it was not financially possible. The workers replied with a strike.

After three years and with the council of the communist Demetrio Vallejothe government decided in favor of the labor movement. In order not to pay, Rafael Jiménez filed for bankruptcy. So The workers decided to buy the property at auction. what led to the establishment of the Sociedad Cooperativa Trabajadores de Pascual S.C.L.

Image: Via México Unknown

A new crisis

The cooperative held the same rental facilities until 1985. Victoria Valdez, widow and heiress of Jiménez, refused to extend the contracts. Nevertheless, the cooperative refused to give up the country and continued to operate with state support.

Valdez sued Pascual in 1989 and won the case in 2003. To avoid eviction, the then head of the federal government, Andrés Manuel López Obrador, expropriated the country. The expropriation was lifted in 2005 because it was neither considered to be publicly available nor as an essential activity. The soft drink argued that the move endangered the company’s survival.

Image: Via México Unknown

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