Both groups opened three initiatives so that everyone who wants to support musicians through online donations.
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Due to the global situation of Covid-19, the tourism industry is in an extremely complicated situation with no precedent. Given this panorama, the Tequila and Mezcal Museum and the Union of the Mariachis of Mexico, which provide economic support to more than 2,000 Mexican families, have come together to collect donations through various programs that are distributed to people due to the closure of the museum and the small influx of people into the museum were so affected Garibaldi square.
The joint decision was made to provide a mega-serenade as a start for the programs, which will take place from Friday, April 10, to receive donations and support from people in April and May 2020. The appointment was made on May 14th in Plaza Garibaldi. 500 pantries were delivered to Mariachis de Plaza Garibaldi. They were distributed to Mariachis regardless of whether or not they belong to the Mexican Mariachis Union. The pantries were maintained through the Donate 1 Pantry Challenge program.
Image: Union of the Mariachis of Mexico
Both groups organized three consumer programs to help musicians collect donations:
1. Donations via the digital platform Donadora, which includes donation bottles, virtual serenades, free admission to the Tequila and Mezcal Museum and dinner at La Terraza del Museo as a thank you to donors.
2. Bid in conjunction with Morton Tequila bottle auctions that are performed by contemporary Mexican artists.
3. Raffle for more than 70 prizes such as professional tequila and / or mezcal tastings, Mayahuel tours in MUTEM, Mexican parties and one hour of live Mariachi music. The raffle will be carried out using another digital form with electronic tickets to avoid physical contact.
With these initiatives, the donors will help all employees of the Tequila and Mezcal Museum and Mariachis continue to receive income that will enable them to survive this emergency period.
All activities were carried out strictly according to the recommendations and guidelines of the Ministry of Health, e.g. For example: No physical contact with other people, use of mouth covers, use of gloves, distance of 1.5 meters, use of antibacterial gel every 20 minutes.