Business

The sisters who created a business that exploits the creativity of the little ones

Ivonne and Bárbara Díaz Mena, aged six and nine, respectively, created Yelloww Chop, whose added value is to screen-print drawings that they create and that other children can later color.

The opinions expressed by collaborators are personal.

ship with your best friend is the dream of many entrepreneurs. For the sisters Ivonne and Bárbara Díaz Mena, aged six and nine, respectively, it was the perfect way to start their t- shirt business: Yelloww Chop , whose added value is to screen- print drawings that they create and that other children can later color. your taste with special paint.

The sisters who created a business that exploits the creativity of the little ones
The sisters who created a business that exploits the creativity of the little ones

The girls have diversified their offer by selling promotional or gift items such as umbrellas, water flasks, backpacks and other accessories on which their drawings or customer requests can also be printed. In fact, another line of business is holding mini parties, where guests make their own works of art and the Yelloww Chop team prints them as the meeting progresses.

The company started in Guadalajara, Jalisco, in 2018 with an investment of 15,000 pesos from Betty Mena and Emmanuel Díaz, parents of the girls, who supported this idea due to the creativity shown by their daughters. On average they sell 5,000 pesos a month. The pieces are marketed among acquaintances, bazaars and through social networks.

50% of the profits are reinvested in stock and supplies. The other half is part of a savings fund and is intended to fulfill some of the girls' personal tastes.

Related: The little ones that animate children's parties with sticky dough

ship has allowed Ivonne and Bárbara to develop their negotiation skills, customer service and new lines of business. “What we enjoy the most is that someone is interested in our designs. Everyone should be encouraged and leave behind the fear of having a company ”, share the entrepreneurs, who have already closed alliances with some stores that give them special prices.

This spirit runs in the family: Emmanuel is a marketing consultant and Betty has had her own jewelry business for seven years. s' dad is emphatic: “It is very important that they understand the importance of financial independence from a young age, since in these times, despite having studies, nothing is guaranteed.”

Future plans for Yelloww Chop are to design a special line to raise awareness about kidney failure, a disease that Emmanuel was recently diagnosed with, so in order to support his family, Ivonne and Bárbara have approached their project to various associations so that through the t-shirts and the drawings it is informed a little more about the care of organs.

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