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The real value of ideas in innovation

May 9, 2020

The opinions of the employees of s You are personal.


The real value of ideas in innovationThe real value of ideas in innovation

An exhibitor once said in an internet forum on innovation something that caught my attention: “If you have a great idea that has a lot of potential, don’t just stick to the theory: do it.” I thought it would be a very correct comment. A good idea, more than just sharing, should be implemented.

Ideas are constantly being generated in the world. The World Intellectual Property Organization (WIPO) announced that 3.1 million patents were pending in 2016. This corresponds to an increase of 8.3% compared to the previous year and continues the 7-year upward trend. However, there is nothing that does not work practically. The implementation cannot be neglected in any creative process.

I don’t want to point out that ideas are not important, on the contrary, they set the tone where we want to go. The development of ideas and the implementation of ideas are rather complementary processes.

Let’s see it this way: Having an idea is like following the route we have to follow to get to a place, while the implementation is the journey that is undertaken to achieve it. Although both are fundamental to creation, sometimes we stay in the first step and do not specify what we are going to do. And that’s where they stop taking advantage of the opportunities.

We live in a world that is moving faster and faster. A vision for the future that enables us to anticipate people’s needs, accompanied by solid execution, can therefore make a difference to success.

In my opinion, the Mexicans understand that very well. Our country is a country of ideas and entrepreneurs. According to the Global Innovation Index 2017, which was published jointly by WIPO, Cornell University, INSEAD Business School and specialized partners at regional level, Mexico is the third country with the highest degree of innovation and the number 58 at regional level global.

Although we are a creative nation, we have to give more space not only to ideas but also to their implementation in order to maintain an optimal level of development. More places are needed to help gather opinions and accelerate the various projects that are being developed in our country every day.

Personally, I think those who understand this have a true vision for the future. I am not the only one; Companies and entrepreneurs are increasingly using resources for research and development.

At ATT, for example, we have a network of innovation centers called ATT Foundry. These are spaces designed to work with developers, universities, and other companies to accelerate the introduction of new products in fast 12-week cycles. In fact, we recently opened one in Mexico City.

This focus on developing ideas accelerates innovation; Something fundamental for a company that holds more than 12,500 patents worldwide. I am convinced that spaces dedicated exclusively to innovation serve as a creative motor for companies and economies.

Turning ideas into projects that help solve future needs is key to a country’s growth. Many of these ideas are probably already in our heads; but they will be useless if they are not put into practice. For this reason, I invite you to continue generating ideas, but to work even harder to achieve them.

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