The real estate revolution in Latin America

The real estate sector is one of the most important industries, but one of the last to enter the digitization process compared to other equally relevant industries in Mexico and Latin America.

Given this delay, there is a great opportunity to revolutionize and innovate a sector with diverse challenges, creating a real disruption across the sector and absolutely necessary given the digital transformation we are experiencing.

The real estate revolution in Latin America
The real estate revolution in Latin America

In the city of Guadalajara, Jalisco, View Accelerator was founded in 2018 as the first accelerator and investment fund in Latin America. The company has results that exceed expectations and is focused on promoting and investing businesses PropTech (Any company that uses technology to improve services in the real estate sector) of the most recent creation.

The fund was set up by a total of two relevant companies with strong positions in the industry at national level: Tierra y Armonía and Grupo Guía, hand in hand with Bluebox, the largest corporate venturing company in Latin America. The main differentiator is that the essential criterion for being able to invest is the strategic value for both parties, which creates a very clear advantage for the portfolio startups relevant to their growth, for the investing companies that have the opportunity to work with to interact with different companies. Streamlining of their processes and / or services as well as towards investors with a risk reduction due to prior validation by experts

In just over two years, 500 startups were identified worldwide, resulting in a process that ended up investing only nine of those companies and becoming a benchmark fund in Latin America.

Some success stories of Mexico invested and based startups are Homie and, which have accelerated growth and become benchmarks in the industry. When investing in startups overseas, Bet is an important partner in their arrival in Mexico, as was the case with Comunidad Feliz, a Chilean startup that manages more than 4,000 condominiums between Chile and recently Mexico.

The second fund, now valued at $ 5 million, will have the same methodology but will now invest in the top 20 companies for four years PropTech who have an interest in expanding into Mexico.

If you know and want to apply, visit the View Accelerator website.

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