The power to automate your style (like Richard Branson)

Discover why the most powerful and productive people don’t use their decision-making powers on how they dress every day.

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The power to automate your style (like Richard Branson)
The power to automate your style (like Richard Branson)

Whether you are addicted personal care or dedicate the minimal time to it, we all have a style that defines us. The most effective way to be unforgettable, to automate your outfit and to speed up your morning decision-making process is to create a style.

Most likely, your picture is one of the least disturbing details. This doesn’t mean that you don’t have to waste time getting dressed in the morning. Can you imagine being able to look good without really having to think about it? Before I explain the three keys to it, you need to know why a style affects your productivity, a simple term called decision fatigue.

At the moment, our brains are overloaded with information and do not know how to distinguish trivial decisions from important ones. It takes the same amount of energy to do it. The simple fact of thinking in the morning: what should I wear? Do I check my emails first or make this important call? Do I have hot or iced coffee? It is gradually consuming our energy and therefore it is impossible to make one decision at a time without paying a certain biological price for it, as social psychologist Roy F. Baumeister mentions.

That’s why people like it Richard Branson, Mark Zuckerberg, Anna Wintour, Karl Lagerfeld, Elon musk and of course Steve Jobs (in their time) they made the decision to automate their style.

The simple fact of doing the same thing every day and staying unnoticed sounds a bit idealistic unless you’re a billionaire businessman with this kind of behavior that usually raises doubts. I suggest creating a style like this and just changing colors and textures. These three recommendations can help you with this.


Automatically: We all have the shirt, suit, blouse, or dress that you know looks good on you. Why not get more of the same style? Focus on what you know so you don’t have to suffer as you search for different options for each day. It’s about making our decisions as little as possible.

Authentic: One of the sentences that shows that our style doesn’t work at all is when you say what you do, people see you with a surprised or incredulous face. For example, you meet someone in a meeting and when you tell them you’re a lawyer … they answer you: Really? You don’t shine!

Ideally, our style reflects our values, who we are and where we are going. It’s about consistency.

Accessible: Every good style needs to be easy to get to have different options and get a practical wardrobe. If the clothes that suit you well are hard to come by, you will struggle to make different combinations. The purpose of automating your style is to be able to create different combinations without having to think about it. The idea is that everything connects to everything.

With these three steps you can achieve the same as the most productive people in the world. If they prove something, we have to keep our decision-making powers without neglecting our appearance completely. As final evidence of this effect, Barack Obama when interviewed by Vanity Fair To his constant selection of blue and gray suits, he replied:

“You need to focus the energy you use to make decisions. You have to create a routine for yourself. You can’t be distracted from trivial things all day. “

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