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The Next Privacy Battle in Europe Is Over This New Law

“Every stakeholder I have talked to from industry, from all sizes from the very biggest to the very smallest businesses, are unanimously opposed to this,” he said.

Tech companies and trade groups have waged a furious, multipronged lobbying campaign to shut down, or at least weaken, the legislation.

Cisco, Facebook, Google, IBM, Microsoft, SAP, the American Chamber of Commerce, DigitalEurope and the Interactive Advertising Bureau Europe, a digital advertising industry group, have all lobbied officials at the European Commission about ePrivacy, according to a lobbying database created by Transparency International EU, a nonprofit research group in Brussels.

The Next Privacy Battle in Europe Is Over This New Law
The Next Privacy Battle in Europe Is Over This New Law

How much they are spending on the effort is unclear. While companies and trade groups that lobby European Commission officials must provide financial details on annual lobbying expenditures, they do not have to break out the spending by issue.

Trade groups have also created doomsday videos on ePrivacy. In one, an ominous voice warns that free online services won’t be able to survive financially if they can’t use people’s personal data to target them with ads. The inevitable result, the narrator says, is “an app-less future consumers never saw coming.”

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