The revolving door between traditional finance and the cryptocurrency space is well established. Now, Executives in the luxury goods industry seem to be following in their footsteps.
Ian Rogers, former Chief Digital Officer of LMVH, takes on a new role as “Chief Experience Officer” at Ledger, the well-known French manufacturer of hardware and software for cryptocurrencies. LMVH was founded in 1987 from the merger of the haute couture house Louis Vuitton and Moët Hennessy, which in turn emerged from the merger of the champagne maker Moët Chandon and the cognac producer Hennessey in 1971.
The newly created role of the Experience Manager consists of Take responsibility for business-to-consumer operations and reinvent the user experience of Ledger products.
In an official statement Rogers gave an idea of how he plans to approach this new role::
“I remember when you couldn’t just say I was going to my website. […] You first had to explain the concept of the internet […] I love those moments when technology ranges from science fiction to mainstream to popular acceptance. Digital assets are on the verge of this movement. “
Rogers also referred to the “inevitable transformation” of fringe and geek technology into mass production and the “revolution” of cryptocurrency when speaking of Ledger and the emerging digital asset industry.
At LMVH, where he worked from 2015, Rogers reviewed, among other things, the e-commerce strategy of luxury brands and used new technologies such as big data and AI to achieve this goal. Before joining LMVH, he worked on Apple Music, Yahoo Music and Beats Music and began his career as a website developer for the American band The Beastie Boys.
Due to their origins in the libertarian movements and cypherpunk, cryptocurrencies have often been described as a “counterculture” to funding in both academic publications and the mainstream press. Now that its appeal has expanded and its relationships with major financial institutions become more intertwined, Ledger’s move to onboard executives from luxury brands may not be as surprising as it was in the industry’s early, less conventional days.
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