There is no doubt that 2020 has been a difficult year, but many small retailers are finding ways to acknowledge the situation with masked Santa Claus memorabilia and Christmas decorations.
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This article has been translated from our English edition.
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It’s no secret that 2020 was a strange year. If your company was like many other companies, it had to constantly spin and evolve to keep up with changing rules and regulations as well as consumer behavior. The uncertainty has not been easy for anyone, but there are plenty of small brands that have found ways to adapt and delight customers even in these difficult and unprecedented times.
Towards the end of the holidays, a new phase of the COVID-19 pandemic begins. Companies and brands of all sizes are discovering how to meet their vacation shopping needs while following strict public health guidelines to help people shop safely. Some also take the opportunity to reinvent our favorite Christmas characters and traditions. For dozens of brands around the world, Masked Santa has become an unexpected and delicious Christmas hit.
Messages with masks
One of the most persistent messages from public health officials has been to wear the mask in public. According to the Mayo Clinic (citing the CDC and WHO), face masks have been shown to help reduce airborne transmission as we learned more about the novel SARS-CoV-2 coronavirus and how it is spreading.
While this message is critical to the health and safety of the public, it doesn’t mean brands can’t have a bit of fun with it. Masking has become a way to protect yourself and others. Therefore, it makes perfect sense for companies whose reputation is based on donations to get involved during the holiday season. As consumers prepare for a strange holiday season, Santa Claus is doing everything possible to comply with health regulations by wearing a mask.
The “Masked Santa” is a Christmas hit
Santa’s happy “Ho ho ho” will be a bit muted this year as he wishes people a Merry Christmas and Happy Holidays behind his COVID-19 mask. As retailers prepare to sell Christmas gifts, a masked Santa Claus is a timely reminder of the environment we live in. From candy to ornaments to handcrafted trinkets, Santa Claus and his elves wear masks most of the time, and people love him.
Santa Claus confectionery
Shops like Laszlo Rimoczi’s Hungarian chocolate shop have grown from traditional Santa-themed goodies with big beards, red hats and bags full of toys to other shops where Santa Claus also wears his mask. When Rimoczi, who has been making chocolates in his shop near Budapest for many years, started making this masked Santa Claus, he hoped that at the end of a long and difficult year they would lighten people’s spirits. What he didn’t expect was the increase in orders he was receiving. In fact, it has sold so many masked Santa Claus chocolates inside and outside Hungary that it can barely keep up with demand.
Said to Reuters that Santa Claus, like the rest of us, wears his mask when he delivers toys on Christmas Eve, “because Santa Claus has to set a good example for people”.
Greek candle maker Alexios Gerakis has decided to mask its Santa Claus candles this season in an attempt to increase sales in a year of uncertainty. His candles, all handmade and accompanying various other Christmas decorations in his shop in Thessaloniki, Greece, now include a blue surgical mask that covers the jolly old Santa Claus’ mouth and nose. Other characters like snowmen and gingerbread men also wear the masks.
We’re unlikely to forget everything that happened in 2020, but many smart companies are finding ways to remind us of all of the crazy things that happened to unique ornaments. Retailers like Brooklyn Vibe and Bronner’s have decorations that span all of 2020’s hits, from the lack of toilet paper to the ubiquity of hand sanitizer, from ornaments shaped like the COVID-19 virus to ornaments featuring a masked Santa Claus. You can hang them on the tree this year and for years to come, and maybe even pass them on to your grandchildren as you tell the story of the year you had to visit 13 different stores to find toilet paper.
Creativity continues to flourish
There is no doubt that 2020 has been a difficult year for people around the world, from the public health threats and concerns of a highly contagious and rapidly spreading virus to the economic cost of it in countries around the world caused. World. The good news is that despite the challenges, our collective creativity continues to shine. While we may not know exactly what will happen in the months and years to come, these retailers have found a little ray of hope to cheer people up a bit as we try to get through a dramatically different Christmas season and look forward to a new year .