Brands like Zara, Massimo Dutti, Pull Bear started the summer season after a difficult period with discounts of up to 50%.
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Because of the COVID-19 pandemic, businesses across the country and across the world have been closed for more than two months. This has resulted in sales falling through the floor without really giving them the opportunity to dispose of the accumulated clothing.
To counteract this, the Inditex Group He decided to cut planned sales to a week before the beginning of July each year. Brands like Zara, Massimo Dutti, Bershka and Pull Bear, They started selling online at night on Wednesday, June 24.
After the company was at the forefront of fashion fast fashion In the first quarter of the year, significant losses of almost 410 million euros (approx. $ 459.8 million) were reported between February and April as the shops were closed and sales declined by 44 percent.
The first brand that started with discounts was Massimo Dutti. As of this Wednesday, June 24th, users can already purchase the products through the digital application and website at a discount of more than 50% on some of the items.
But as reported by the digital medium Therefore!, It only took a few minutes, especially for various products from the shops Zaraused up the inventory that existed on both platforms: the website and the mobile application.
“We reacted at the beginning of March when we saw what was coming,” said company president Pablo Isla The country.
Islas added that they will close the first quarter with 10% less inventory than last year, which means that they responded by not buying in advance, an action that did not allow them to accumulate camp from last season.
It is important to note that sales will continue throughout July and most of August and prices will gradually decrease over time to prevent anything from accumulating in stores.