The future of brands depends on their ethics and transparency.
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The opinions of the employees of s You are personal.
It seems that we have reached the turning point, a world economy that works under the mantra “consume, consume, consume” always under the Damocles sword in the form of a recession, an environmental disaster or a health emergency just around the corner. And if so, the change of course is now inevitable.
The future is not a given, it is something that is built up. Governments, companies and people naturally determine the course through their actions, omissions and interactions background given and present and inevitable, and that’s it background The one that enables us to calculate and see the trends, in addition to thinking, rethinking and imagining a long-term, friendlier and more necessary sustainable business, economic and social system, a system that has other dimensions such as science, environment, ethics and Social considerations and spiritually with the same seriousness as before only economic dimensions to identify both challenges and opportunities in the economy.
Unrestrained consumption VS responsible consumption
The trend points to an increasing number of business models with shared responsibility, where producing and having more does not necessarily mean better, but rather looks for the key to better use and distribution through collaborative consumption models in order to gain access to products and services prefer ownership.
Reliability of companies
Fortunately, given the high and rapid dissemination of information through social networks, companies tend to be more transparent, ethical and sustainable production, marketing and communication models. Therefore, companies that take care of and demonstrate these aspects will have a competitive advantage in the eyes of consumers in the future. In this way, business is expected to strive for and promote strong social and environmental ethics so that its consumers can connect. Durable based on integrity and trust.
The future of brands then depends on their ethics and transparency.
Consumption in a hyper-connected society
The new generations, who grew up under hyper-connected technological freedom, strive for more, better and more instantly. This “always connected” trend has intensified consumption on many levels. However, these consumers in the digital age will experience a train crash. On the other hand, the demand for transparency and ethics on the part of companies and on the other hand the demand for options, discounts or better purchasing conditions, which usually leads to companies applying cost-cutting practices, which ultimately result in a link in the production chain, so that the insults: available vs. sustainable, immediacy vs. reasonable time, fair price vs. Discounts require a change in the mindset of consumers that is undoubtedly a trend, companies that understand this and adopt new production and communication models to be better prepared for the future.
Long-lasting economic turmoil, a global health crisis, an impending environmental crisis, a technological revolution and changes in the geopolitical balance of power are the perfect framework to trigger a paradigm shift.
As Kuhn stated in his book Structure of the scientific revolutionYes, however, a crisis often involves a series of paradigm shifts to paraphrase Max Planck: a new reality does not succeed because it convinces its opponents and lets it be seen, but because its opponents ultimately die and a new generation becomes involved familiar with this new reality.
We all participate in building the future, whether we’re sticking to the old business schools or accepting changes towards better corporate governance. Which side do you want to be on?