The FUD Mother’s Day campaign that people didn’t like


May 10th is one of the most important marketing dates in various Latin American countries as it is celebrated on Mother’s Day. Unsurprisingly, brands are seizing the opportunity to connect emotionally with their customers. Advertisers are not always successful, however.

That year, FUD was the brand that tried but failed. The grocery brand presented a short film titled “Strong Words” that sought to portray the challenges modern Mexican mothers face with some of the “strong words they sometimes hear from their children at different stages”.

The FUD Mother’s Day campaign that people didn’t like
The FUD Mother’s Day campaign that people didn’t like

This campaign also includes some billboard and billboard advertising. The aim of the campaign was to reveal the reality behind the romance of Mother’s Day in Latin America.

Despite the campaign’s good intentions, social network users criticized the brand for saying it normalized maternal abuse and the campaign was impervious to the fight for gender equality.

However, users could also be heard celebrating the campaign not to “sanctify” or romanticize motherhood like many other brands. In addition, they indicated that the campaign was successful because the brand was talked about.

What do you think of this campaign? Do you think it worked on its mission?

Similar Posts