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The entrepreneur who made soaps, created the Yoli soda and named it in honor of his daughter

January 27, 2020

. It all started in 1918 as a small local business in Taxco, its name was 'The Winner'.

3 min read

This story originally appeared on Mexico Unknown

The entrepreneur who made soaps, created the Yoli soda and named it in honor of his daughterThe entrepreneur who made soaps, created the Yoli soda and named it in honor of his daughter

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Surely more than once you've refreshed with this delightful original drink,. How to forget its classic and unique taste? And it is that a Yoli very cold in a glass bottle is the perfect company in the food, in addition to being the ideal remedy on a hot day. We tell you the story behind one of the most beloved Mexican sodas.

The winner

Don Manuel Castrejón, the founder and creator of Yoli, before his great success was dedicated to the soap trade and later owned two mines. It all started in 1918 as a small local business in Taxco, its name was 'The Winner'. In 1925 the drink already has great acceptance, coming to be sold outside the community in the city of Iguala. In 1933, The Winner changes her name to Yoli, which would last until today.

The Yoli

Manuel Castrejón and his wife, Mrs. Conchita Diez, had two children Jaime and Yolanda Castrejon Diez. In honor of his little daughter is that this soda was baptized as: Yoli.

You may wonder, what is the special ingredient that makes Yoli a matchless classic? The original recipe was created to obtain a natural flavor. The basis in its preparation is: lemon zest mixed with boiled lemon juice and sugar.

The marble was thrown away!

Initially, the bottles occupied for packaging Yoli were only glass. To seal the bottle , a marble was placed on top, then fixed with pitch , a glue also known as mucilago.

In order to open the soda, the bottle had to be shaken quickly, the gas pressure caused the marble to go off. From here comes the famous phrase “The marble was thrown” to refer to someone who went crazy, because when the marble flew out the soda was also boisterously expelled, as if he were crazy.

Yoli at the table of all Mexicans

Yoli's acceptance in the market was very good and soon, what he had started as a local business expanded. In 1938 Don Manuel sold the first franchise to Coca Cola, with which Yoli was able to reach more places. In 1950, the first production plant was created in Acapulco, which twenty years later would be relocated to the new facilities of the famous Cuauhtémoc Plant.

By 1970, the great Iguala production plant was inaugurated and in 1981 a second production plant was inaugurated in, located in the town of El Cayaco. Some years later, in 1990, Grupo Yoli is modernizing and investing capital in its infrastructure in order to integrate the injection and blowing process of PET containers into its production chain. It is important to mention that Grupo Yoli was recognized by SEMARNAT as a clean industry.

In 2013, Grupo Yoli was acquired in its entirety by The Coca-Cola Company. It is estimated that the amount of the transaction was almost 700 million dollars.

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