Business

The entrepreneur ‘Honey Gibson’ increases her sales after threats from the actor’s lawyers

Yohana Agurto, a mother of four, lost her job when schools in Chile closed to slow the spread of the coronavirus and started a small business to support her family.

3 min read


The entrepreneur ‘Honey Gibson’ increases her sales after threats from the actor’s lawyers
The entrepreneur ‘Honey Gibson’ increases her sales after threats from the actor’s lawyers

Yohana Agurto went viral this week because the product he launched from home to feed himself in times of the coronavirus pandemic caught the attention of lawyers of one of the most famous players Hollywood… worse.

The Chilean educator lost her job due to the crisis and started making honey jars called “Gibson Sweetheart” (Based on the actor Mel Gibson). However, he received threats from the protagonist’s lawyers “Brave heart” from a U.S. office on the legal action that could be used in the use of the actor’s image.

The enterprising mother of four lost her job as an education advisor when schools in Chile closed to contain the spread of the COVID-19 coronavirus in the South American country. To survive and support her family, Yohana decided to sell 25 kilos of honey that she had saved and touted it on Twitter as “Gibson Honey”. It was relatively successful and started buying honey from small beekeepers in Ñuble in southern Chile.

Agurto told the AP that he used the actor’s image out of ignorance and without malicious intent as he never did.

On Tuesday of this week, Yohana had to stop advertising her honey for fear of threats from legal representatives. However, his case went viral and earned him sympathy in different parts of Latin America, which increased his sales like never before dreamed of.

After the fear caused by the email from Mel Gibson’s lawyers, Agurto sought help on social networks, where several design experts helped him create the new Gibson-free ad.

Originally, the glasses showed the actor’s face in his role as William Wallace and the slogan “Only for the Brave”. Right now you are looking for a new label that complies with Chilean and international copyright laws.

Thanks to the fear of Gibson’s lawyers, Yohana changed her dream of selling honey door-to-door and now hopes to bring her product to other countries.

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