Mel Gibson’s legal representatives asked a small Chilean company to remove the actor’s image from their products.
3 min read
The pandemic has made us all reinvent ourselves in different ways. A Chilean entrepreneur was named in this context Yohanna Agurto started selling honey with a very specific name.
“Honey Gibson”, only for brave hearts, was the name and motto of the entrepreneur’s brand. It is a play on the last name of the actor who gave life to William Wallace in the movie “Brave Heart,” Mel Gibson. There was also a photo of the character on the label on the bottle.
Dear #Mel Gibson Would you please let us use your picture of William Wallace and the similarity between your name and our honey (Mel and “Miel or honey in Spanish”)? My children and I would be infinitely grateful.
Our honey is only for brave hearts
– Honey Gibson (@Miel_Gibson_) August 14, 2020
The brand was forced to change so ingeniously marketing When the actor’s lawyers emailed the entrepreneur to say they would take legal action against them for using Gibson’s picture.
Agurto posted a petition to Mel Gibson on Twitter asking the actor if he could use his picture of William Wallace and the similarity of his name on his honey label. However, the actor is not present on the social network and has not responded to the message.
According to Leigh Breechen, an attorney for the firm that issued the notice, they are supposed to prevent abuse of the actor’s image and not censor Honey’s name like the one BBC World.
According to the same media, Arguto’s attorney María José Arancibia stated that the company would no longer seek permission from the actor and she removed the label with the image of the character.
Honey Gibson continues to be called that, only now the label is being redesigned to avoid the use of the photo of Wallace, a character from the well-known feature film “Brave Heart”.
This situation sparked countless reactions on the bird’s social network, where users showed their support for the entrepreneur. Finally, Arguto thanked his honeycomb followers for replacing them.
– Damivago (@Damivago) August 16, 2020