Business

The dream entrepreneur who took 750,000 pesos and three sharks in Shark Tank Mexico

Helen Goldzweig sells blankets to help you sleep better.

5 min read

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The dream entrepreneur who took 750,000 pesos and three sharks in Shark Tank Mexico
The dream entrepreneur who took 750,000 pesos and three sharks in Shark Tank Mexico


  • Helen Goldzweig asked for 950,000 pesos for 30% of her company.
  • Patricia Armendariz, Marcus Dantus and Carlos Bremer have invested in them.

Solving a problem can be endless ways to start and start a business. Eldest son of Helen Goldzweig He got sensory integration problems and in therapy they put blankets to contain him, that way the idea of ​​creating Uffi dreams.

“I didn’t even know these therapies existed, and the therapist said to me, ‘You know what, Helen, your son doesn’t feel he has any integration problems. We’re going to put a weight vest and blanket on him to help him better Keeping in check. ‘ When I was looking for this material in Mexico I found that there was nobody to sell it and I needed it, it was a necessity for my son, “commented Helen Goldzweig in an interview for in Spanish.

So Helen found the way to get started with Uffi Dreams, weighted blankets to help you sleep better.

Photo: Courtesy Shark Tank México.

Fate did its thing

The entrepreneur studied graphic design, psycho-pedagogy of children’s art, worked in a kindergarten, created educational toys, studied interior design, and gradually fate led her to the ceilings.

“It’s all very well integrated, and now I’m a child sleep consultant selling weighted blankets for adults, children and babies,” she explains.

After her son’s diagnosis, Helen began researching how to obtain these products. In fact, she bought one online which did a very good job, but she didn’t like the quality of the fabric or the design.

“I said I’m going to make a special one for my son, with the properties I want the ceiling to have, and design them… at this time in my life they also spoke to me to see if I wanted to be certified Sleep coach and everything took me in to do the business, “he says.

She started with blankets for her son, mother, and a friend who encouraged her to sell them to other people. It all started orally, in bazaars and now is their greatest source of income Instagram. With these sales channels it has been possible to sell more than 500,000 pesos in two years. Today they can also be obtained from the official website.

Photo: Courtesy Shark Tank México.

The weighted blanket ensures a restful and deep sleep. How? The weight acts like a hug or a massage that creates a sense of calm. “The serotonin level rises and allows you to relax and go to sleep much faster,” explains the entrepreneur.

This product is also recommended for people with stress and anxiety disorders as it lowers the levels of cortisol in the body.

The passion that conquered three sharks

Helen came to Shark tank Mexico, which is broadcast every Friday at 10:00 p.m. on Canal Sony, with a confidence and charisma that has managed to conquer three sharks. The entrepreneur demanded 950 thousand pesos for 30% of her business.

However, he received a counter offer from Patricia Armendariz, Marcus Dantus and Carlos Bremer for 750,000 pesos for 45% of the company with the possibility of repurchase of up to 15% plus 200,000 pesos credit. The sharks emphasized that it was Helen’s passion that made them believe in the project.

Photo: Courtesy Shark Tank México.

Women support women

Helen says that all of her seamstresses are single women and her goal is to help them earn an income from a job they can do from home while taking care of their children. Likewise, the long-term goal is to enlarge the sales points so that people can better access these products.

Likewise, she adds that her biggest advice to entrepreneurial moms is, “Don’t be afraid, you should jump in and tear down the transparent barriers we have put in place. Go and go on as time goes by and children grow. “

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